Human-grade pet food manufacturer The Honest Kitchen was facing a problem – with over 4,000 retail accounts and a large network of outside sales reps they were struggling to easily organize, and efficiently share, their growing collection of product images, lifestyle photography and brand materials.
At the same time, their own e-commerce operations were booming, and the job of maintaining approved, latest-version product images across systems was proving cumbersome. There was just no way their piecemeal system of hard drives and Dropbox could continue to support product and marketing operations. They needed to change their game, and fast.
Marketing Specialist Chris Freyer saw the potential of digital asset management to store, organize and distribute visual assets to improve operations. After reviewing several potential solutions, the Honest Kitchen chose Canto due to the power of Canto Portals.
A Canto Portal would allow Chris’s team to organize shareable assets by product category and UPC code, while basically eliminating the job of coordinating latest assets between their primary archive and a second archive for outside parties. With Canto, a single source of truth for an asset lives in the Canto Main Library. If you revise the asset, it is automatically reflected in the shared portal.