Enter Canto: An All-in-One Content Library
Universal Windows Direct stores their photos, commercial videos and brand assets in Canto. Corporate employees use Canto to grab images for ads, print materials, sales and more, while dealerships access creative and brand assets to use in the sales process.
Jordan set up folders for branding, collateral, creative examples, photography and videos so that the library is really easy to navigate. He hosts one-on-one general training and created a self-help guide for using Canto for the broader company, and now all employees are empowered to self-serve.
“Overall, Canto hasn’t required a ton of training. It’s pretty self-explanatory in a lot of ways,” says Jordan.
Getting the Right Assets to the Right People
The digital marketing team set up three portals: one for the corporate team, one for their dealers and one to store their commercials. Most end users interact with assets via these portals, which are each tailored for a specific group of users.
The corporate portal contains assets for the internal team to use in ads, print documents, sales and more. The dealer portal contains creative and brand assets that the corporate team provides as a service to help the dealers boost sales and represent the brand accurately. Finally, the commercials portal serves as an archive of the brand’s final commercial videos.
End users can find what they need more easily, and the digital marketing team can control which assets end up in which hands.
“The digital marketing team that works with the dealers gets emailed about logos a lot. Now, he’s able to just send them a link to the portal,” says Jordan.