Content Strategy - Leading with Your Brand While Maximizing Efficiency

Higher Education organizations are increasing their advertising and marketing budgets across the board, but how do you ensure that your school makes an impression and stands out from the crowd? Learn how to bring your institution’s unique story to life, and how implementing a content strategy that prioritizes distinctive assets and brand management will lead to more efficient content workflows for your marketing staff, and increased brand awareness amongst prospective students.

Join Jenna Johnson, Executive Director of Marketing and Communications at Charleston Southern University, and Ariana Keil, Marketing Manager at Canto, as they guide you through how to develop your school’s branding, build a functional library of creative assets, and maintain your brand through content workflows that keep your team on message without sacrificing creativity and authenticity.

Duration:   39:35