Building and Scaling Your Brand Identity in a Digital World


Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.

From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the time you get to finished content it’s completely different and out of touch.

And we haven’t even gotten started on knowing when we should pull these things down!

The solution: A reliable brand management strategy. That means building in a process to help maintain and optimize our brand assets.

In this webinar, you’ll learn:

  • How to build a brand identity process
  • How to structure your content creation workflow so that you can maintain and measure your brand identity
  • Best practices from others that have begun using process and tools to manage brand identity
  • The first steps to elevate your brand to the next level

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Mike Lacey

Head of Brand and Content

Mike Lacey is currently the Head of Brand and Content at Canto and has a background in both content marketing and production leadership roles. Prior to joining Canto, Mike was the Senior Director of Original Content at ON24. He specializes in brand storytelling and developing content strategies for a variety of digital channels.

Previously recorded webinars

Accessible Content = Maximum Mission Impact: How Feeding America Stays Efficient With DAM

Secrets to Building and Scaling a Successful Brand Identity

Maximise Your Ambassador Marketing Efforts: A Look Inside Sony Europe’s DAM Strategy

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