Building and Scaling Your Brand Identity in a Digital World

01:03

Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.

From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the time you get to finished content it’s completely different and out of touch.

And we haven’t even gotten started on knowing when we should pull these things down!

The solution: A reliable brand management strategy. That means building in a process to help maintain and optimize our brand assets.

In this webinar, you’ll learn:

  • How to build a brand identity process
  • How to structure your content creation workflow so that you can maintain and measure your brand identity
  • Best practices from others that have begun using process and tools to manage brand identity
  • The first steps to elevate your brand to the next level

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Speakers

Mike Lacey

Vice President, Brand and Product Marketing

With more than 10 years of experience in leading global marketing teams, Mike Lacey specializes in brand storytelling, creative development, and content strategy. As the Vice President of Brand and Product Marketing at Canto, Mike oversees the global teams that define Canto’s corporate identity, bring brand and product stories to life, and create content and experiences that drive demand. Previously, Mike held roles at ON24, serving as Senior Director of Original Content and Creative Director.

Previously recorded webinars

Unveiling the Power of AI Visual Search: Got Light’s Transformative DAM Strategy

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

Martech 2.0: Scott Brinker on the Trends and Technologies That Are Shaping Our Future

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