Marketing to Education: Image is Everything

With the rise in online and hybrid learning, students quite literally have the world at their fingertips, and universities must now compete globally as well as locally.

So, how can universities separate themselves from the pack? Students’ decisions begin with first impressions. Strong branding and visual identity can mean the difference between making a student’s shortlist or being overlooked.

Join our expert guests as we discuss the importance of brand in student recruitment, how to strengthen your visual identity, and how to ensure your marketing and communications teams can easily manage all the digital content associated with your brand.


  • Tom Henry, University Business, Contributing Editor

  • Scott Jones, Head of Account Management, Canto

  • Vincent Hoban, Photographer, University College Dublin

  • Matthew Suddaby, PR Manager, Arden University

Duration:   49:23