From Logo to Legacy: How to Create and Amplify a Successful Brand Identity


Your brand is worth more than you might imagine. It’s the emotional spark behind every image, video, and message you create. People gravitate toward brands they trust, relate to, and see themselves in.

Your brand identity matters to your bottom line.

But most consumers don’t make a purchase until they’ve interacted with your brand at least a few times. And if they encounter off-brand imagery and messaging along that journey, your brand loses its revenue-driving power.

As your team grows and content demands increase, it can become easy to put brand consistency on the back burner. But you don’t have to compromise your brand to scale content production.

In this webinar, Mike Lacey, VP of Brand and Product Marketing at Canto, will teach you how to:

  • Build a strong brand identity that resonates with customers and prospects
  • Ensure a consistent brand experience across every touchpoint
  • Utilize technology and content workflows to scale your brand presence

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Mike Lacey

Vice President, Brand and Product Marketing

With more than 10 years of experience in leading global marketing teams, Mike Lacey specializes in brand storytelling, creative development, and content strategy. As the Vice President of Brand and Product Marketing at Canto, Mike oversees the global teams that define Canto’s corporate identity, bring brand and product stories to life, and create content and experiences that drive demand. Previously, Mike held roles at ON24, serving as Senior Director of Original Content and Creative Director.

Previously recorded webinars

Martech 2.0: Scott Brinker on the Trends and Technologies That Are Shaping Our Future

Innovation: How Top Teams Balance Vision and Reality

The Future of Content: Where to from Here?

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