Martech 2.0: Scott Brinker on the Trends and Technologies That Are Shaping Our Future


Get valuable insights into the evolving MarTech landscape from Scott Brinker, VP of Platforms at HubSpot and the editor of

Over the past decade, the number of MarTech products has skyrocketed — from around 150 in 2011 to over 11,000 in 2023. Consolidation? Not so much. The market is increasingly diverse, with specialized apps and tools catering to niche needs.

In this keynote session from Canto’s 2024 Content Innovation Summit, Scott leverages the decades of experience that earned him the nickname “godfather of MarTech” to report on the state of the industry today.

Join him for insights on:

  • The exponential growth of MarTech in the modern age
  • Best practices for managing MarTech stacks, including consolidation and aggregation
  • How generative AI technology is changing marketing practices and content creation
  • “MarTech’s Law” and strategies to navigate technological evolution

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Scott Brinker

VP of Platform Ecosystem at HubSpot & Editor Chiefmartech

Scott Brinker is an author, VP of Platform Ecosystem at HubSpot, and Conference Chair of the MarTech Conference.

Previously recorded webinars

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

Innovation: How Top Teams Balance Vision and Reality

The Future of Content: Where to from Here?

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