In this breakout session, join Andrew Hall, VP of Demand Generation at Canto and Alexi Hatch, VP of Global Growth Marketing at Quantum Metric for an informative discussion about strategies for monetizing marketing messages in today’s complex buying landscape.
Together, they delve into the importance of understanding the ideal customer profile (ICP) and tailoring messaging to resonate with different buying committee members. They highlight the importance of personalization, content scaling, and buyer journey optimization in an environment where the buyer’s journey has become more complex and nuanced than ever.
Watch this session and learn how:
- Personalization at scale is crucial for addressing buyer pain points and optimizing the buyer’s journey.
- Building an accurate ideal customer profile (ICP) helps to identify champions and blockers within the buying committee
- You can leverage data-driven insights to create content that mirrors buyer interactions across a nonlinear journey
- Collaboration between marketing and sales teams is vital for driving conversion and maximizing ROI in marketing campaigns.