Overcoming Brand Management Challenges to Unlock Revenue

00:21

This webinar was originally broadcasted at the ON24 Checkpoint Summit.

Companies that focus on building and maintaining brand integrity with great design can outperform industry-benchmark growth by as much as 200%. This constant, consistent brand presentation also leads to an estimated 20% revenue increase.

Your company’s brand isn’t just a design challenge – it has a heavy impact on your bottom line. So, while marketers focus on demand, engagement and ROI, the value of design and brand integrity is worth too much to ignore.

Break through old benchmarks and learn how to:

  • Create and enforce brand guidelines across your organization
  • Use your brand to tell meaningful stories that resonate with your audiences
  • Ensure consistency of your brand across every product, asset and channel
  • Turn your brand into your next competitive advantage.

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Speakers

Mike Lacey

Vice President, Marketing

Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.

Previously recorded webinars

From Chaos to Clarity: Scaling Product Content Without Slowing Down

How to Win the Deals You Can’t See: A Brand Strategy for the AI Era

From DAM to Digital Experience: Unlocking the Power of Canto + FirstSpirit

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