Overcoming Brand Management Challenges to Unlock Revenue


This webinar was originally broadcasted at the ON24 Checkpoint Summit.

Companies that focus on building and maintaining brand integrity with great design can outperform industry-benchmark growth by as much as 200%. This constant, consistent brand presentation also leads to an estimated 20% revenue increase.

Your company’s brand isn’t just a design challenge – it has a heavy impact on your bottom line. So, while marketers focus on demand, engagement and ROI, the value of design and brand integrity is worth too much to ignore.

Break through old benchmarks and learn how to:

  • Create and enforce brand guidelines across your organization
  • Use your brand to tell meaningful stories that resonate with your audiences
  • Ensure consistency of your brand across every product, asset and channel
  • Turn your brand into your next competitive advantage.

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Mike Lacey

Head of Brand and Content

Mike Lacey is currently the Head of Brand and Content at Canto and has a background in both content marketing and production leadership roles. Prior to joining Canto, Mike was the Senior Director of Original Content at ON24. He specializes in brand storytelling and developing content strategies for a variety of digital channels.

Previously recorded webinars

Accessible Content = Maximum Mission Impact: How Feeding America Stays Efficient With DAM

Secrets to Building and Scaling a Successful Brand Identity

Maximise Your Ambassador Marketing Efforts: A Look Inside Sony Europe’s DAM Strategy

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