Overcoming Brand Management Challenges to Unlock Revenue

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This webinar was originally broadcasted at the ON24 Checkpoint Summit.

Companies that focus on building and maintaining brand integrity with great design can outperform industry-benchmark growth by as much as 200%. This constant, consistent brand presentation also leads to an estimated 20% revenue increase.

Your company’s brand isn’t just a design challenge – it has a heavy impact on your bottom line. So, while marketers focus on demand, engagement and ROI, the value of design and brand integrity is worth too much to ignore.

Break through old benchmarks and learn how to:

  • Create and enforce brand guidelines across your organization
  • Use your brand to tell meaningful stories that resonate with your audiences
  • Ensure consistency of your brand across every product, asset and channel
  • Turn your brand into your next competitive advantage.

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Speakers

Mike Lacey

Vice President, Brand and Product Marketing

With more than 10 years of experience in leading global marketing teams, Mike Lacey specializes in brand storytelling, creative development, and content strategy. As the Vice President of Brand and Product Marketing at Canto, Mike oversees the global teams that define Canto’s corporate identity, bring brand and product stories to life, and create content and experiences that drive demand. Previously, Mike held roles at ON24, serving as Senior Director of Original Content and Creative Director.

Previously recorded webinars

Unveiling the Power of AI Visual Search: Got Light’s Transformative DAM Strategy

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

Martech 2.0: Scott Brinker on the Trends and Technologies That Are Shaping Our Future

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