How Paessler’s Creative Team Achieved Visibility With Canto


Creative teams have a huge impact on how a brand is perceived — both externally and within a company. Their work is a valuable resource that other departments rely on. But other teams can only leverage great creative content if they know that it exists.

This is a problem the visual communications team at Paessler, a leading IT monitoring solutions provider, knows all too well. With many Paessler employees working remotely and in offices around the world, the team had no way of notifying everyone company-wide about new creative assets and promotional materials.

The solution: A global content hub in Canto. With Canto, it’s now easy for the Paessler creative team to distribute impactful collateral to other teams and external partners.

In this webinar, Paessler’s Ariane Wolff shares what it took to create a content library people are excited to use, and how the brand’s investment in digital asset management has paid off.

Key takeaways:

  • Why digital asset management (DAM) came in to play for Paessler
  • How Paessler use Canto to enable sales and regional marketing teams
  • Tangible gains for the visual communications team at Paessler
  • Live demo of their partner portal

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Previously recorded webinars

Martech 2.0: Scott Brinker on the Trends and Technologies That Are Shaping Our Future

Innovation: How Top Teams Balance Vision and Reality

The Future of Content: Where to from Here?

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