Secrets to Building and Scaling a Successful Brand Identity

00:40

Your brand is worth more than you could imagine. It encompasses every image, video, and message you create. Your brand evokes emotions and the experiences attached to them. People gravitate toward brands they trust, relate to, and see themselves in. And brand identity matters to your bottom line (46% pay more if they trust you*. It’s that important).

But most consumers don’t tend to make a purchase until they’ve interacted with your brand at least a few times. That leaves plenty of room for off-brand imagery and messaging during that journey. And as your team grows and content demands increase, it becomes easy to shuffle brand consistency at every touchpoint to the bottom of the deck.

In this webinar, Mike Lacey, Director of Brand and Content at Canto, will teach you how to:

  • Build a strong brand identity
  • Scale a brand consistently without sacrificing brand alignment
  • Enable your team with a brand management system that works

* Salsify, 2022 Consumer Research Report

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Speakers

Mike Lacey

Vice President, Brand and Content Marketing

With more than 10 years of experience in leading global marketing teams, Mike Lacey specializes in brand storytelling, creative development, and content strategy. As the Vice President of Brand and Content Marketing at Canto, Mike oversees the global teams that define Canto’s corporate identity, bring brand and product stories to life, and create content and experiences that drive demand. Previously, Mike held roles at ON24, serving as Senior Director of Original Content and Creative Director.

Previously recorded webinars

Maximise Your Ambassador Marketing Efforts: A Look Inside Sony Europe’s DAM Strategy

(Re)energize Your Digital Content Supply Chain

Building and Scaling Your Brand Identity in a Digital World

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