The ideal image size makes a profile look better and lets users see shared photos more clearly. Whether you’re creating a basic profile or launching a business, it’s important the images used align with the platform. Learn the intricacies of the Facebook image size requirements in order to boost sharing and likes.

What Is the Maximum Facebook Ad Image Size Post in 2019?

The maximum Facebook image size is 2048 pixels by 2048 pixels. The size of the image changes depending on its function in Facebook. This includes the profile photo, pictures for the Facebook feed and shared images with friends. Though 2048 x 2048 is the maximum size, smaller selections are better.

The optimal Facebook image size is 1200 pixels by 600 pixels. An image of this size meets the Facebook minimum and maximum requirements and also performs well in all uses on the social media site.

If you have an image size that exceeds the maximum pixels and want to use it on Facebook, follow these steps to change its size:

  1. Open the file using Microsoft Paint
  2. Click ‘resize’
  3. Check the ‘pixels’ bubble
  4. Enter 2048 into the ‘horizontal’ box, and 2048 into the ‘vertical’ box
  5. Save the file
A screenshot of a user changing the size of an image.
Use Microsoft Paint to change the pixels of an image.

Why Is Image Size Important?

Knowing the optimal image sizes for Facebook is valuable because change is inevitable. Facebook, for example, updates their platform from time to time. The sizes that best sync with their site could change as a result of these updates. Therefore, it’s important to know in what type of ways your content will be affected.

This holds true especially for businesses who advertise using Facebook. A lot of business layouts and response ads need constant updates to ensure they’re the correct size. In order to create intriguing content for potential consumers, a company needs to abide by all image sizes and future changes.

Which Image File Type Is Best Suited for Facebook?

Facebook allows PNG, GIF and PNG image file types on its platform. The PNG is great for businesses advertising on Facebook, because it provides strong texture and quality for brand logos. The GIF is the ideal format for animated images and graphics. Finally, the JPG is best for things like photographs and simple images.

Take note of the sizes of image files you wish to upload. Typically PNG is of higher quality and might offer bigger pixel sizes. Keep in mind both the optimal sizes of Facebook images as well as the maximum sizes available. Adjust the pixel sizes accordingly using the method mentioned above.

A picture of the Canto company page on Facebook.
PNG is great for high quality images on Facebook.

Sizes for Mobile Devices

It’s important to address the differences between Facebook image sizes on mobile and desktop. Each different section includes the ideal mobile and desktop size. The profile photo is the main image users see when they visit your Facebook account. Remember that the image is displayed larger for desktop users and smaller for mobile users. When we consider how many users access Facebook via mobile devices, a smaller sized image makes sense.

For images in posts, the ideal size across the board is still around 1200 pixels by 600 pixels, as stated above. Aim for this size to allow users across all mediums to see your images correctly. However, be prepared to adjust this as mobile devices and websites are constantly changing.

Work around the restrictions to avoid image mishaps on Facebook. Similarly, work within the confines of optimal image sizes to give power to your posts and profile photos. This goes especially for business advertising on the Facebook platform.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey is a content management and branding expert who enjoys taking complex subjects and making them easy to understand for readers.