Companies are employing geo blocking to protect licensed material. Geo-block is a way to restrict access based on a user’s location on earth. Geo-blocking has a lot of value for companies, especially ones with large amounts of intellectual property accessible online. Determine whether geo-blocking could benefit your business and how it protects valuable material.
What Is Geo Blocking and How Is It Implemented?
Geo-blocking is an obstruction of access to websites and other content based on the location of a user. There are a lot of ways the geo-blocking technology attempts to determine a user’s location in order to implement the appropriate geo-blocking protocol for said location. This generally includes identifying location based on an I.P. address, checking profile information and measuring ping.
Geo-blocking systems block websites from users in specified locations. Companies can block websites access to users in a restricted location. With geo-blocking, a company’s system automatically measures the details of user locations and determines whether or not access should be permitted.
What Is It Mainly Used For?
There are a lot of different uses for geo-blocking. It is important for applying tax codes for online purchases. Other potential restrictions include things like gambling, which is legal in some states or areas but illegal in others. For businesses with time and location-sensitive quotes for prices of goods, geo-blocking is crucial to ensure they won’t be ripped off by a user obtaining an unfair price.
For a company, one of the uses of geo-blocking is to restrict certain content to areas that aren’t the target market or who could potentially harm the outlook of the product or service. This keeps companies in control of their releases online which would otherwise be open to everyone no matter the location.
How Geo Blocking Protects Licensed and Copyrighted Content
The most important use of geo-blocking technology for businesses comes from the ability to protect licensed and copyrighted content. Digital protection of copyrighted material is getting more and more difficult for companies to control, and geo-blocking offers a viable solution to the issue.
An example of this in action is content which has been purchased for consumption by a certain location. For example, say a company purchases the rights to screen a movie for its customers. This would allow them to screen said movie for customers in the location agreed upon during construction of the contract. In order to prevent a contract breach, they would set up geo-blocking to keep the screenings within the allowed zone.
Geo-blocking is something a lot of companies should consider in the constant attempt to secure and maintain digital assets. Along with digital rights management, geo-blocking is a strong way to restrict access to and keep control of intellectual property.