How Geo Blocking Protects Digital Property

Posted by

Geo-blocking restricts access based on a user’s location on earth. Geo-blocking has a lot of value for companies, especially ones with large amounts of intellectual property accessible online. Learn more about geo-blocking and see if it could benefit your business.

What Is Geo Blocking?

Geo-blocking obstructs website access and other content based on user location. There are a lot of ways the technology determines a user’s location in order to implement the appropriate geo-blocking protocol. This generally includes identifying location based on an I.P. address, checking profile information and measuring ping.

Geo-blocking systems block websites from users in specified locations. Companies can block website access to users in a restricted location. With geo-blocking, a company’s system automatically measures the details of user locations and determines whether to permit access or not.

GPS location on a map.
Geo-blocking helps find user locations.

What Is It Used For?

There are a lot of different uses for geo-blocking. It’s important for applying tax codes to online purchases (different areas have different tax laws). Other potential restrictions include things like gambling, which is legal in some states or areas but illegal in others. For businesses with time and location-sensitive quotes for prices of goods, geo-blocking ensures they won’t be shorted.

For a company, geo-blocking restricts certain content to areas that aren’t the target market. It also prevents content that could potentially harm the outlook of the product or service. This keeps companies in control of their releases online which would otherwise be open to everyone no matter the location.

A panoramic view of land.
Geo-blocking helps enforce things like tax codes.

How It Protects Licensed Content

The most important function of geo-blocking technology for businesses is the ability to protect licensed and copyrighted content. Digital protection of copyrighted material is getting more and more difficult for companies to control and geo-blocking offers a viable solution to the issue.

For example, say a company purchases the rights to screen a movie for its customers. This would allow them to screen said movie for customers in the location agreed upon during the construction of the contract. In order to prevent a contract breach, they would set up geo-blocking to keep the screenings within the allowed zone.

Geo-blocking is something a lot of companies should consider in the constant attempt to secure and maintain digital assets. Along with digital rights management, geo-blocking is a strong method to restrict access to and keep control of intellectual property.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey Schmidt is a content manager at Canto who enjoys taking complex subjects and making them easy to understand for readers.