Unlock the power of your digital content with this free report
In 2025, digital content is more crucial than ever, serving as the backbone of brand identity, customer engagement, and revenue growth. As the demand for digital content continues to rise, businesses must adapt to stay competitive.
Canto’s State of Digital Content 2025 Report provides essential insights into navigating this evolving landscape.
Key highlights:
- Rising content demands: With 77% of content teams expecting increased production volumes, the need for effective content lifecycle management is paramount. However, only 25% feel equipped with the right tools, highlighting a gap that must be addressed to optimize digital asset utilization.
- Shifting priorities: In 2025, content teams are focusing on improving content quality and relevance, emphasizing the importance of audience understanding and segmentation. This shift underscores the need for creative collaboration and strategic content management.
- Workflow challenges: Inefficient workflows are a growing concern, with 45% of teams reporting productivity losses due to workflow issues. Streamlining content production through DAM workflow automation is essential for enhancing creativity and collaboration, ensuring that digital content is effectively managed and utilized.
- The role of DAM: Digital asset management (DAM) users report better collaboration and higher ROI, with 77% finding content collaboration easier compared to non-DAM users.
- Leveraging AI: Top-performing teams are leveraging AI for content organization and discovery, significantly boosting their content ROI. Tools like AI-powered DAMs are crucial for managing the increasing complexity of digital content.
Ready to up your content game? Download Canto’s free report now to get more valuable and actionable content insights.