Redefining Your Brand Management Strategy

A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.

The solution: A reliable brand management strategy.

In this webinar, you'll learn how to:

  • Build your brand identity
  • Structure your brand management system
  • Apply your brand management strategy to maintain brand integrity
  • Take action to elevate your brand to the next level

Host: Erica Gunn, CMO, Canto

Guest Speaker: Nick Barber, Senior Analyst, Forrester

Duration:   55:09