Leveraging AI to Supercharge Your Digital Media Strategy

Webinar landing page image with sports images and searching for sports imagery on Canto
01:15

The rise of AI technology offers a unique opportunity to maximise the value of content.

This SportsPro Insider Series explored how AI can revolutionise your organisation’s approach to fan engagement, commercial partnerships, and athlete promotion. Watch on-demand to hear from  Brighton and Hove Albion, Olympic Channel, FIBA  and more, about the untapped potential of your business’ existing content, the often-overlooked value of non-live content, and how AI is empowering organisations to create high-quality content that punches above its weight.

Key topics include:

  • How Wolfsburg and Brighton utilise Gen AI for content creation
  • How FIBA leverages AI to deliver personalised content experiences to 3×3 basketball fans
  • How AI helped the IOC punch above their weight in content creation at the Paris Olympics

This Webinar is in two parts:

Part 1 – How soccer is scoring with AI with Brighton & Hove Albion F.C. & VfL Wolfsburg

Part 2 – Harnessing AI for maximum digital media value with Olympic Channel, FIBA & Canto

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Speakers

Roxanne Lewington

Growth Marketing Manager; EMEA and APAC

Roxanne Lewington is a seasoned demand generation marketer with a career spanning over a decade and a deep passion for digital transformation and creative enablement. At Canto, she leads marketing across EMEA, empowering creative teams to scale content and storytelling with impact. She’s shared her insights at leading industry events including Marketing Week’s Festival of Marketing, Anticon, and Ignite, bringing fresh perspectives on digital asset management, creative operations, and AI, to help brands take control of their digital content libraries and unlock the full potential of their visual assets.

Previously recorded webinars

Burnout Is a Workflow Problem: Scaling Content in the AI Era

The AI Advantage Series: Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible

From Chaos to Clarity: Scaling Product Content Without Slowing Down

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