Companies worldwide have relied on Cumulus for more than 25 years to organize their digital assets. With its flexible configuration and powerful asset engine, Cumulus is a standard for on-premise digital asset management. Yet many organizations are switching to Canto’s cloud solution. Why is that – and when is it worth it?

1 Canto Save Costs

The most important point for our customers that speaks for Canto is cost. With an on-premise licensing model like Cumulus, the initial cost of purchasing a license is relatively high, and the payback period is longer. Due to the complexity of the projects, consultants are often required to make adjustments to the system.

switching to canto costs

In contrast, Canto’s costs are more stable and predictable. Instead of software, Canto gives our customers a service they no longer have to manage. And contrary to on-premise, no hardware upgrades or other investments are required. The subscription already covers all costs. More memory, user accounts or integrations can be booked promptly.

The biggest advantage for customers: Canto is a ‘true cloud solution’ and scales to meet your performance needs at no extra cost. Running such a solution yourself would not be profitable for the vast majority of companies. With Canto, on the other hand, this service is included.

2 Canto Reduces Complexity

The number of possible work processes that can be mapped with Cumulus On-Premise DAM is virtually impossible. However, Cumulus’ unique feature set also requires a level of complexity that requires project planning and duration. On-premise projects can hardly be set up ad hoc. At the same time, a scenario in which all possible Cumulus functions are used is simply not imaginable.

Many customers are trying to simplify their own work processes and are considering how to do this with the tools they use. Canto offers an excellent balance – a modern user experience and a superior feature set.

switching to canto complexity

3 Canto Does Not Require Lengthy On-Boarding

Canto is intuitive to use and offers users the ability to quickly find what they are looking for. The ability to fully customize the interface to your branding makes it even easier for users to feel at ease. Canto’s great user experience eliminates the need for lengthy training and education in many cases.

This allows companies to use Canto very quickly. Where Cumulus often requires an IT project of its own, Canto is already in use. This makes Canto the ideal choice for anyone who needs a DAM quickly and can’t or won’t wait until their IT has enough resources to set up a complex in-house DAM.

4 You Don’t Need IT Help for Canto

Cumulus’ extensive configuration capabilities require in-house expertise. Typically, companies have one or more people in the organization whose primary role is to support Cumulus. With years of experience in digital asset management, Cumulus can handle complex workflows and provide a powerful, long-term system.

However, staff changes often pose major problems for companies. The person in charge of DAM often has years of experience that cannot be replaced in the short term. In addition, proven experts in digital asset management incur high personnel costs and are often difficult to find. In many cases, a well-maintained DAM has to be closed because there is no one who can continue to operate it. Canto is a very good solution in such cases because it makes it much easier to maintain and hand over the system.

Der Gang eines effizient ausgeleuchteten Serverraums.

Is Canto Worth It for Me?

Canto can be rewarding for anyone who

  1. wants to save costs,
  2. wants to reduce the complexity of their workflows and tools
  3. wants to start directly without long on-boarding
  4. does not have his/her own IT or does not have the necessary resources.

Our DAM experts will show you the advantages and potential savings in your specific case. Simply make an appointment with us and we’ll work with you to see what Canto can do for you.

picture of cory schmidt

Cory Schmidt – Head of Marketing | Canto

Cory is the Head of Marketing at Canto. He draws on years of experience to help marketers understand topics like brand management, demand generation and digital asset management.