A LinkedIn business profile provides a chance to network with interested users and reach enterprise-focused individuals. Here’s a guide to help you create a business account and build a successful business profile.

How to Create a Business Account on LinkedIn

In order to build your business profile on LinkedIn, you’ll need to create a business account. There are two simple prerequisites to this: you must have a personal LinkedIn account and, of course, your company can’t already have a business account. If these requirements are met, you’re all set to make a business account. Login to your LinkedIn (personal) account to get started.

The first thing you’ll need to do is locate the ‘Work’ tab. It’s located in the upper right of your profile page (pictured below). Click the icon to open up the popup menu. Inside this new window, scroll down until you see the ‘Create a Company Page +’ button. Click that. You’ll be given a new prompt to choose the type of business page to create. Select whichever best suits your business. Next, simply fill in the specific company details and hit the blue ‘Create page’ button at the bottom of the page. You’re all set. Now that you have a business account, here are some of the key benefits that come from having one.

A screenshot of the LinkedIn interface.
The ‘Work’ icon leads to the Company Page creation.

The Benefits of a LinkedIn Business Profile

With a LinkedIn business profile page, you can further company outreach. This has a lot of different benefits, namely it increases the chance of finding new customers and allows you to find new team members when necessary. On top of this, you’ll be able to provide new information to target audiences about new products and services.

One of the most underutilized and lesser-known benefits of a LinkedIn business profile is the ability to create and share content to a wide audience. Creating powerful content for LinkedIn is an important option because it tends to find its way toward interested parties. Think of LinkedIn as a way to easily target users who are more interested in the type of topics your company might write about. This allows companies to create focused, specific content and serve it to users who will appreciate it. With this in mind, let’s take a look at some tips to better build your profile.

A businessman on a social media site.
A business profile provides new connection potential.

Some Tips to Help You Along the Way

Chances are there’s room for improvement on your LinkedIn profile page. It’s also possible you don’t know exactly where to change things up. Here are some important tips that are sure to boost your page:

Images Are Crucial

With each LinkedIn business profile comes the opportunity to promote a company. Make sure this chance to promote your business extends as far as possible. One way to ensure this is by taking advantage of every chance to use a brand image on your profile. This will make all visitors to your page aware of your logos and themes.

The first thing you should do is create a brand logo designed to fit the LinkedIn image size requirements optimally. The ideal logo size is 300×300, which gives you something to aim for when building a logo image specifically for LinkedIn. It may be possible to take your company’s logo and reshape it to fit 300×300. If that doesn’t deliver the best results, consider creating a new logo but keep it true to the original in style and color.

The next thing to optimize the images on your LinkedIn profile is by creating an aesthetic banner which represents your company. For this picture, aim for 1400×425. It’s likely you’ll need to create a new image to fit these coordinates correctly. Remember that this and the logo are very important to the success of your LinkedIn profile.

A network of users on a computer.
The right images promote a stronger network.

The More They Know About You, the Better

It’s important to use the different allotted spaces on the profile to fill in potential visitors about what your company is and does. Make sure to go through and complete all the necessary areas possible to provide as much information as possible, such as links to other social media sites and a way to get to the business homepage.

Another thing to consider is the ‘About us’ section. Typically, these are filled in using a very matter-of-fact type of language. However, there’s a lot of potential to make a bigger impact here. Think of this section as a way to express important details and personalities of your brand. Look to build this area in a way that tells a detailed story that intrigues users.

A LinkedIn business profile is a great way to promote your company if it’s set up and operated efficiently. Evaluate your current profile to ensure it’s attracting the right people.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey is a content management and branding expert who enjoys taking complex subjects and making them easy to understand for readers.