Creative Operations Concepts to Boost Success


Ironically, a creative attitude toward creative operations is the best approach. Creative operations drive a project forward and bolster efficiency standards. However, sometimes the methods of pushing creative procedures forward becomes stale. Break free from stagnation with creative outlook toward creative operations.

What Is Creative Operations?

Creative operations is the system that increases workflow and oversees deadlines within a creative process. Creative operations gives creative team members insight into what’s happening throughout a campaign. It is the solution to maximize workflow and ensure assets are completed on time.

Measure Structural Limits

As formulation of creative operations brought forth a fundamental foundation to streamline creative projects, the need for a system to measure creative operations as a program was born. Walk the tightrope between restriction and efficiency by checking limitations placed onto team members as a result of creative operations.

An animated team of coworkers doing a puzzle.
Periodically check to make sure your creative teams aren’t restricted.

Let creative output flourish by keeping structure within reason. Imposing too much structure onto an unstructured concept is bound to squash creative nature. In setting up creative operations, organizations maximize their creative output and provide structure and timeliness. However, too often the approach focuses on the construction of the operation and not on operation itself. By taking a step back and analyzing creative operations, organizations allow for maximum creativity while still upholding the valuable structure that pushes projects through on time.

A common example of this concept is when creative operations managers review the success of their implemented structures. So often the manager benefits greatly by adjusting schedules and deadlines to allow for further creative production.

Pursue Unique Approaches

Creative operations involve work with newly developed departments. The same approach taken toward an engineering department isn’t going to work for a design department. Creative team members need different structures and deadlines within each campaign project.

A man watering a lightbulb in a flower.
Change your approach for each department.

Take advantage of the fact that a creative team has different ideas in order to succeed. As you establish creative operations, ensure they include enough space for different types of members to interact and produce the way that best suits them. This is a key component of workflow management and creative teams can have structure without inhibiting creativity.

Focus on Technological Potential

A lesser-utilized part of the creative process is setting standards for technology usage. To accelerate creative campaigns, dedicate a set portion of time and effort on technology. This includes tech disparities. Discover where your creative teams are lacking in technology, then work to close the gap in their processes.

An office team growing light bulbs.
Regularly assess potential technological upgrades.

As technology advances, change the amount of focus placed on your marketing stack gaps. Furthermore, schedule assessments throughout each year to optimize creative operations. Creative operations are here to stay with blossoming marketing technology. Therefore, make sure to examine your process from time to time.

A system designed specifically with creative teams in mind is digital asset management. Remove part of the creative operation procedure by using the storage provided by DAM. It will keep you technologically current and provide sufficient access to creative content.

Use Advanced Statistics

Hard stats and analytics verify that creative operations are efficient. Data and statistics present facts and numbers to prove that creative operations are delivering effective campaigns. Make certain to analyze numbers and change expectations based on the data.

An animated representation of research.
Use analytics and research to verify things are working efficiently.

The prudent way to optimize creative operations through data is trial and error. Tweak allowance percentages and change timelines from time to time. This includes things like percentage of revisions requested per project or how many days are given to each. By putting creative operations under a microscope and measuring its success with data, organizations get an accurate understanding of what is working and what isn’t.

The best example of this concept is when creative operations managers apply advanced metrics to cut through flaws in their systems. This improves the entire functionality of each campaign.

Remember to be structured yet flexible when it comes to creative operations. The success of your teams and entire project depend on it.