Ironically, a creative attitude toward creative operations is the best approach. Creative operations drive a project forward and bolster efficiency standards, but sometimes the methods of pushing creative procedures forward becomes stale and too rigid. Break free from stagnation with creative outlook toward creative operations.
What Is Creative Operations?
Creative operations is the system that increases workflow and oversees deadlines within a creative process. Creative operations gives creative team members insight into what’s happening throughout a campaign. It is the solution to maximize workflow and ensure assets are completed on time.
Measure Limits of Structure for Creative Teams and Projects
As formulation of creative operations brought forth a fundamental foundation to streamline creative projects, the need for a system to measure creative operations as a program was born. Walk the tightrope between restriction and efficiency by checking limitations placed onto team members as a result of creative operations.
Let creative output flourish by keeping structure within reason. Imposing too much structure onto an unstructured concept is bound to remove some of the creative nature. In setting up creative operations, organizations are attempting to maximize their creative output and provide structure and timeliness. However, too often the approach focuses on the construction of the operation and not on operation itself. By taking a step back and analyzing creative operations, organizations allow for maximum creativity while still upholding the valuable structure that pushes projects through on time.
A common example of this concept is when creative operations managers review the success of their implemented structures. So often the manager benefits greatly by adjusting schedules and deadlines to allow for further creative production.
Unique Approach Toward Creative Teams
Creative operations involve work with departments which may be newly created or developed. The same approach taken toward an engineering department isn’t going to work the same for a design department. Creative team members need different structures and deadlines within each campaign project.
Take advantage of the fact that a creative team has different ideas of how things are completed in order to succeed. As you establish creative operations, ensure they include enough space for different types of members or departments to interact and produce the way that best suits them. This is a key component of workflow management and creative teams can have structure without inhibiting creativity.
Focus Allotment on Technological Potential
A lesser-utilized part of the creative process is setting standards for technology usage. To accelerate creative campaigns, dedicate a set portion of time and effort on technology. This includes tech disparities. Discover where your creative teams are lacking in technology, then work to close the gap in their processes.
As technology advances, the amount of focus placed onto your marketing stack gaps in creative process should change. Schedule assessments throughout each year to make your creative operations function best. Creative operations are here to stay with blossoming marketing technology. Examine your process from time to time to ensure the optimal efficiency is happening.
A system designed specifically with creative teams in mind is digital asset management. Remove part of the creative operation procedure by using the storage provided by DAM to stay technologically current and provide sufficient access to creative content.
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Use Advanced Statistics and Data Assessment to Promote Efficiency
Hard stats and analytics verify creative operations are efficient. Data and statistics present facts and numbers to prove that creative operations are delivering effective campaigns. Make certain to analyze numbers and change expectations based on the data.
The prudent way to accomplish optimized creative operations through data is trial and error. Tweak allowance percentages and change timelines from time to time. This includes things like percentage of revisions requested per project or how many days are given to each. By putting creative operations under a microscope and measuring its success with data, organizations achieve more success and accurate understanding of what is working and what isn’t.
The best example of this concept is when creative operations managers apply advanced metrics to cut through flaws in their systems. This improves the entire functionality of each campaign.