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Inside Canto

How communications teams promote the arts with Canto

by Catherine Chiang  |  March 26, 2020

2 min. read
Stravinsky's Circus Polka at the New World Center

Arts organizations rely on their communications teams to spread the word about their programs to the public, press and donors. See how these teams use a centralized digital asset management system to elevate the incredible work of their organizations.

New World Symphony

A screenshot of the NWS digital library.
New World Symphony is an orchestral academy training the next generation of classical musicians. The communications team works remotely and has found Canto invaluable for bridging the distance and making their decades-old archives accessible to the whole organization.

NWS has thousands of photos and documents from throughout the academy’s history. With Canto, these files are now instantly accessible. This helps NWS tell the story of their work and impact through the decades.

“I want to make sure that we breathe new life into where we’ve been and who’s helped us get here. That means presenting our collection to the public as often as possible. It can be really compelling for multiple uses throughout the institution,” says Joe Monticello, archivist at NWS.

“Since implementing Canto, our materials have really come alive because we’re able to use all of these assets that were previously sitting untouched in shared drives,” says Marci Falvey, senior director of communications at NWS.

Read more about how NWS uses Canto here.

Surfing Heritage and Culture Center

Glenn (L) and Don (R) at the SHACC museum in San Clemente, CA.

SHACC is a nonprofit that works to preserve and share the history of surfing and its cultural impact. Last year, SHACC revived the Follow the Light photography contest for emerging surf photographers and opened it to the global public. The organization chose Canto as its technology partner to make the contest feasible on a global scale.

Entrants uploaded their photos using Canto links and SHACC shared the finalists’ images in a Canto portal, which can be sent to anyone with a link.

“From the start, Canto has gone above and beyond to help us make Follow the Light a global contest,” says Don Meek, chairman of the Follow the Light contest committee.

Read more about SHACC’s photography contest here.

University and College Design Association

The Canto portal of the University and College Design Association (UCDA).
UCDA is an organization supporting designers working in higher education. They host conferences and events to help designers network and learn from the best in the industry.

The organization needed to showcase the winners of their 2019 Design Awards in a way that made it easy for viewers to navigate and sort through different categories. Previously, UCDA was using Flickr. UCDA decided to use a Canto portal instead, which gave them more flexibility to create a customized, branded interface and to organize the winning works by category. Viewers can use the search and filter functions to quickly find what they want to see.

See how UCDA and other organizations use Canto for event marketing.