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Marketing project management – A comprehensive guide

by Casey Schmidt  |  March 19, 2020

3 min. read
A jigsaw puzzle of a marketing display.

Marketing project management software systems help organizations utilize new innovations. By correctly implementing it into your processes, team members will be able to complete projects more efficiently and communicate better during specific tasks. Use this comprehensive guide to learn how to implement a system that syncs with your company’s marketing goals. First, let’s make sure you have a base understanding of the concept.

What is marketing project management?

Project management is the planning, performing and finishing of certain tasks and goals for a campaign. It ensures that company projects complete on time and with as few errors as possible. It is the use of a wide range of different skills, understanding, tools and methods in order to meet the goals and requirements of each project.

A group of team members at a desk.
Team members respond differently to project methods.

Similarly, marketing project management is the complete overarching administration and development of a marketing campaign. Marketing project management increases productivity by providing guidelines to team members that help them complete campaign tasks correctly and efficiently. There are many different parts and processes that join together for successful marketing project management.

Now that you understand what marketing project management is, check out some of the ways it helps companies.

Improved project oversight

There are different phases successful marketing campaigns follow. The first step is to inform the marketing team of the project specifications. This includes giving detailed rundowns of different tasks that specific teams will complete. After task assignment, it’s important to monitor the work. One thing that often goes overlooked is the power of communication throughout the entire process. Open communication is the key to success and transparency. To help this phase along, marketing project management tools allow a quick transition from the project appointment step into the working steps.

A project on a whiteboard.
Control a project with concentrated oversight.

Admins require control over which image, video or document is downloaded or uploaded and by whom. Therefore, they need tools that store creative components of a project in a central location to avoid miscommunication when retrieving digital assets. Any system implemented should satisfy these important requirements. By having the right tools in place and communicating quickly and freely concerning documents, admins drastically improve their grasp on a specific project.

Optimized team communication

Communication has taken on a whole new meaning, with all sorts of ways to stay in contact with other team members. Just as important as team members communicating properly is the ease of access the project manager has with the team. It’s important that overall communication is accessible to everyone and is reviewable for future reference. The further teams are able to reach one another, the more efficient a project will be. Make sure each team member is connected in one way or the other.

Members of a team looking over documents.
Keep teams communicating at a high level.

Marketing project management ensures the entire campaign flows seamlessly. This includes communication from department to department. Breakdowns of communication are likely interdepartmentally, which is why a management system needs to ensure it doesn’t. Use part of the preparation phases of each project to set up different checks that ensure each team has a chance to get their voice heard by others when necessary.

Software supplement enhancements

Marketing project management is enhanced by systems that automate and advance marketing campaigns. It benefits from sophisticated marketing tools that further develop projects. When implementing these tools, one should determine that they offer teams a comprehensive structure to help them complete projects accurately. They also need to handle scheduling, task-setting and timelines. These are basic functions of effective software programs.

Canto DAM interface.
Software is the key to boost marketing project management.

Digital asset management (DAM) is one such tool that boosts marketing project management. DAM allows team members to stay connected and share work files. Most importantly, it gives project managers greater control of the progress of the team and allows more access to the communication within the project. It also provides an organized, searchable database of project content. Consider a DAM when you need powerful tools to further the strength of your current project.

Marketing project management involves many different moving pieces from intake to publication. When implemented correctly, it has the potential to push a project to success.