Marketing Project Management – Streamline Your Campaigns


Companies thrive when they take advantage of marketing technology. Marketing project management software helps organizations utilize new innovations to leave their competitors in the dust. Learn more about how to implement a system that syncs with your company’s marketing goals.

What Is Marketing Project Management?

Marketing project management is the complete overarching administration and development of a marketing campaign. It boosts an organization’s marketing creativity, communication and connectivity. Marketing project management increases productivity by providing guidelines to team members that help them complete campaign tasks correctly and efficiently.

Team members discussing marketing project management.
Marketing project management provides guidelines to marketing teams.

Marketing project management software automates and advances marketing campaigns.  This type of technology is used by companies who need sophisticated marketing tools to help develop their projects. It offers teams a comprehensive structure to help them complete projects accurately. It does this by handling scheduling, task-setting and timelines.

Complete Oversight for a Successful Marketing Project

There are different phases successful marketing campaigns must follow. The first step is to inform the marketing team of the project specifications. After task assignment, it’s paramount to monitor the work and communication. Open communication during this process is key. Marketing project management tools like digital asset management allow a quick transition from the project appointment phase into the working phase.

Marketing project management details on a laptop.
A central storage location is key to marketing project management.

Digital asset management (DAM) gives admins control over which image, video or document is downloaded or uploaded and by whom. DAM stores creative components of a project in a central location to avoid miscommunication when retrieving digital assets. Every project has goals and deadlines for completion, so stay ahead of the curve with the use of modern tech.

Optimize Team Communication With Modern Software

Just as important as team members communicating properly is the ease of access the project manager has with the team. Communication has taken on a whole new meaning, with all sorts of ways to stay in contact with other team members. It’s important that overall communication is accessible to everyone and is reviewable for future reference.

Team of marketers working on a project.
Marketing project management boosts team communication.

File storage programs such as Google Docs or Workfront aren’t designed to efficiently boost team communication in a modern organization. They offer no connectivity or value as a marketing project management tool. However, digital asset management (DAM) software from Canto is the center of your marketing projects. Upgrade to modern software for advanced tools and more efficient campaigns.

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Guide your team through the entire marketing project with DAM. Canto DAM allows team members to stay connected and share work files. Most importantly, it gives project managers greater control of the progress of the team, and allows more access to the communication within the project. It also provides an organized, searchable database of project content.

The ability to organize all files and instantly contact every member of a specific team keeps everything running smoothly. Mistakes are a lot easier to correct, and if the details of an image or video need to be changed or updated, the entire team is accessible for notification.

Marketing project management involves many different moving pieces from intake to publication. Smooth out the rough edges of your project process – download this free ebook to start building your media library today