A solid martech stack is crucial to marketing success. Learn which martech solutions boost campaigns and understand the benefits of mapping out the construction of your marketing technology before beginning a project. Here are five unique solutions that build a strong martech stack.
Marketing Technology – Content
Content is vital to digital marketing because of the strong bonds it creates between customer and organization. Content provides opportunities to present creative ideas to consumers that enhances the reputation of an organization. Deliver and store solid content to continue successful, loyal relationships with current customers and obtain new clients.
Digital Asset Management
Digital asset management provides a central location to store valuable assets such as images or videos. Having data in a central library makes it easy for team members to locate needed files during project. Organization of files from DAM systems promotes efficiency.
A great feature of DAM is the security it provides. DAM offers solutions to copyright issues through watermarks. Images placed into the library get watermarked, and this prevents unauthorized downloads and usage.
Canto DAM is the premier digital asset management system due to its top-notch security and powerful integrations with cloud storage software. DAM promotes collaboration and widens access to assets.
Content marketing helps organizations earn its customer’s trust and also secures loyalty. Marketing this way lets the customer feel they’re not being solid but rather informed. The consumer lowers his or her defenses when reading content marketing, and are more receptive to ideas in the content.
Set content apart from competition by creating material that distinguishes itself as different than the barrage of sale ads consumers face daily. Branch out from the usual sales advertisement and take a subtle approach with content marketing.
Uberflip is a great system for content marketing needs. It offers specialized help for marketers and assists with content presentation and quality. A strong alternative is Percolate, a content marketing software designed to help produce superior content quality and quantity.
Search engine optimization promotes your product and brings in traffic organically. It’s a free way to connect your product to a searcher and get more leads. It takes a mix of technical and content know-how and the right tool can make all the difference.
Rankwatch takes care of a lot of the SEO process for an organization, leaving more time to focus on content. Rankwatch gives organizations a an easy-to-use display of all SEO analytics. If getting a better grasp of SEO is of importance, MOZ is a helpful SEO system that focuses on teaching concepts to beginners. Consider it instead of Rankwatch if you’re focused on furthering SEO knowledge.
Marketing Technology – Advertising and Promotion
Advertising creates vast opportunities to explain how a product benefits a specific audience. It’s also a chance for an organization to show its values and goals to consumers. Promotion is an event that brings positive attention to your product. Promotion is sometimes an understated process to publicize. Stay committed to the advertising market to maintain and increase market share.
Target the intended audience with a strong plan of attack for search advertising. The source (Google or Bing), keywords targeted and content of the advertisement can make search advertising effective.
One powerful tool for enhancing your search advertising campaigns is solid analytics. The right information provides insight into relevant details about potential consumers. Users who click on your site through the advertisement will give vital clues indirectly and help further sculpt campaigns to the intended audience.
Kenshoo Search delivers innovative search advertising due to its understanding of the constant changes in search evolution. It combines Google and Bing automatically, boosting outreach. Use Kenshoo to keep your organization’s advertisements relevant and formatted correctly. One alternative to Kenshoo is Marin Search, a system that also combines Google and Bing and continuously monitors growth potential. Marin provides data and insight for all advertising campaigns.
One of the strongest benefits social advertising offers is the chance to let consumers do promotional work for you. A big reason organizations are taking advantage of social advertising is this advertising extends further through supportive users. A social PPC campaign subtly recruits consumers to become an army of marketers for an organization.
Another powerful advantage of social advertising is campaign personalizations. The advertising is focused and crafted to fit your target audience. The ability to target specific groups increases success and allows specialized crafting of advertisements.
Marketo’s social advertising features are perfect because its a complete system for all the needs of a marketing strategy. It keeps track of important information regarding social ads as well, making it a must-have. If you want something less comprehensive, try Hootsuite, designed to boost social campaigns using state-of-the-art analytics and integrations.
A video ad draws users in with intriguing content and presents a theme or message, ideally planted covertly in the form of a story. Advertising through video is important to marketers because it’s highly customizable and is created with a targeted audience in mind.
A great benefit of video ads are their capability to succeed on multiple platforms due to flexibility to vary length. This is crucial due to lessened attention spans when someone is on the phone or browsing the web. Having a shorter video strengthens the chance it will get watched in its entirety.
Promo is an amazing choice for video advertising software due to its quick creations and copyright-friendly audio selections. Promo is versatile and can handle a variety of video categories. A more hands-on software is Shakr, which gives a preset layout and design. Fill in a few details and a video is created quickly. It is a customizable option for video advertising software.
Marketing Technology – Social and Relationships
Social and relationship marketing spotlights the dynamics of individual consumers and how their attributes could be targeted in a campaign. Marketing in this manner involves meaningful interaction with customers. It is also a chance to collect powerful information and build long term relationships.
Call analytics is used to measure success of marketing campaigns. Managers use calls as a way to find out which marketing schemes drove those customers and clients to their business and adjust accordingly.
Receive information about potential consumers such as age or location to further precision of marketing campaigns. Call analytics provide these insights and more. This provides a better understanding of demographics, and a call may provide potential to predict future trends of consumers.
CallRail has perfected the call analytics software and offers support in data and marketing efforts. It offers the most complete system for call analytics and makes the process of acquiring valuable data via phone call simple. An alternative marketing technology with different features is CallTracker. CallTracker is integrated with Google Ads and provides extensive details of every call tracked.
A chatbot gives immediate, cheap customer service without human dependence. Administrators feel at ease knowing the bot will never terminate employment unexpectedly, fall asleep during work or give incorrect information. With bots, updating company details doesn’t require meetings or waste time. With no salary involved, the chatbot assists potential customers and nets a bigger sale amount.
A chatbot gives organizations a modern feel, which could be the deciding factor for a customer looking for a technologically-evolved company. Chatbots have the ability to lighten a mood with humor and creativity as well. This surprises a lot of customers and raises intrigue about an organization’s potential.
Drift has personalized chat bot software that emulates the perfect salesperson. Organizations trust them to provide amazing, unique chatbots on websites at all hours of the day. An interesting alternative is SecondEGO, martech with lifelike chatbots who learn information the more they exist. This would be a great choice when seeking a more personable chatbot representative.
Webinars offer interactive learning experience and most allow time for a Q&A with viewers. This helps potential and current customers stay informed about all the new happenings of an organization. It also shows them their concerns are valued.
Another valuable feature of webinars is they can be rewatched later. This gives organizations a chance to review what went right or wrong. Customers who missed the live viewing have an opportunity to watch.
BigMarker is a great solution for webinar creation and hosting. It’s easy to use and has a lot of different helpful functions to customize a presentation. ClickMeeting is a unique alternative webinar software due to its paypal integration for paid webinars and file-sharing capabilities.
Marketing Technology – Commerce and Sales
Commerce and sales progressed in complexity due to the digital revolution, and businesses adapted by using automations and implanting digital into non-digital things. Part of the new systems in place come with the territory of delicate monitoring to optimize success. Staying current with potential trends is one of many solid benefits as a result.
Ecommerce marketing attempts to drive traffic to an online store. But it’s a grueling process that involves a lot of time investment, so it’s important to have a few strategies to ensure a precise optimization. The first thing to consider doing is checking the layout and navigation for ease of use. If a customer is new to the site, how easy will it be for them to find exactly what they want, and how quickly will it take them? Testing and retesting this is key.
Another great approach is using blogs to give a sense of the product being sold to potential buyers without being confrontational. A blog is a passive way to promote product without being intimidating.
Zaius is proving itself a valuable system for ecommerce marketing. Zaius has important features including analytics to increase potential revenue. Remarkety also has a lot of ideal benefits for ecommerce marketing, including an in-depth email marketing system.
An important step in Internet of Things marketing is figure out the best ways to obtain data and then use it in marketing campaigns. Once a storage system is in place, data is utilized through a plethora of ‘things’.
The way information is utilized needs to be planned out and thoroughly researched. Marketers have complete access to a person’s device-usage – now they need to create marketing campaigns using that information. This requires a plan of attack that is comprehensive for an entire team.
Intertek is an important software to consider for IoT, as it understands how vital the developing IoT landscape is for marketing. Intertek provides constant testing of devices for performance and quality. For a more user-involving software, consider TIBCO’s IoT solution. It provides instant data for quick decisions.
As technology continues to evolve, sales automation software is becoming more complex and brings with it the opportunity for efficiency. Sales automation provides a more accurate way to make sales attempts. This is a huge time saver, as organizing a call-list could take days for a human trying to put leads in order of most to least important. An automated system could do so in minutes.
Automating emails not only saves time but also makes for a more informed customer. The obvious benefit is not having to keep track of who has been emailed, how many times they’ve been emailed and what kind of response they’ve given. But this kind of system can alter the way it relays certain content to particular customers, and this gives better opportunity for the consumer to commit to your product.
Pipedrive is a simplistic automation tool to manage sales. Its name is very fitting as it acts like a pipe, feeding you important information to stay on task and understand current sales process. A company with a more complex sales automation software is Soffront. Soffront’s features are more advanced and are organized conveniently.
Marketing Technology – Data
Data is a big part of the marketing process because it gives marketers proof of success or failure. It answers questions that used to be based on intuition among marketers. Data slices through uncertainties to show teams how profitable their creative output is.
Using statistical models, data scientists take creative output from marketers and run it through simulations to determine if it will succeed in the current landscape. Data science essentially creates the odds as to whether a marketing campaign will be successful and how profitable it will be.
Just as important is data scientists running current campaigns through statistical analysis models to determine how well their marketing is working. This gives valuable insight concerning what to change, what is working the best and how to continue as an organization.
RapidMiner provides the necessary tools of a data science system. The thing that truly sets it apart from other software is its built-in prediction models to give extensive insight into data. For a more advanced system try Dataiku’s DSS. Its model extends past basics of data science and attempts to give the most detailed information available at all times.
Unprocessed data has a lot of potential value for marketers, but it’s essentially useless without a data management platform. A DMP takes the crucial data, sort it and deliver it in a much more accessible form.
A DMP marketing technology also collects data in a nuanced fashion, picking it up from underutilized sources. Having data collection through numerous avenues increases accuracy of consumer trends.
TreasureData is an optimal DMP system due to its ease of use. It prepares data immediately and integrates data continuously. Talend has a unique DMP software to consider as well, with numerous data preparation options, management features and data profiling.
Behavior of a mobile user is inevitably different than a traditional user. Pinpointing these behaviors through mobile analytics gives knowledge to organizations to market toward specific natures.
Mobile use is increasing and leaving desktop usage behind. Crafting marketing campaigns with a mobile focus is key to keeping up with user trends. Determine the differences in behavior that mobile users are enacting, and exploit the findings for massive growth.
Singular includes intelligent mobile analytics software and focuses on mobile data specifically. It has a vast advertising network and extensive analytic tools. For a less comprehensive system try Localytics, which has a more concentrated mobile analytics platform.
Build a martech stack but don’t consider the marketing technology journey complete. Stay current with tech trends and read up on what ways marketing changes or how it could change. Reevaluate your stack constantly to ensure efficiency and success.