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Pitfalls and positives of the MOV video file

by Casey Schmidt  |  December 2, 2019

3 min. read
The picture of a MOV logo.

The MOV video file is a popular file type with powerful potential. There are, however, a lot of things to consider before using it extensively. I break it all down in this article, including an in-depth pros and cons. Hopefully this dynamic guide helps you identify how the video file MOV creates striking films and more.

What is a MOV and how is it opened?

A MOV is a multimedia file that stores both video and audio. Apple developed the MOV and it remains one of the most popular video file types. Quicktime is the main software system used to open MOV files. Though it is an Apple product, Quicktime is downloadable and install-ready for Windows systems. Because of this, MOV is accessible to the most common operating systems. Devices such as iPhone and other mobile Apple gear are functional MOV products.

Though Quicktime is the fastest and easiest tool to open a MOV, there are alternatives if needed. In fact, there are numerous third-party software systems that open MOV. There are also converters that let users change the video file extension. Beware that converting the file diminishes overall video quality.

A screenshot of MOV video logos in different colors.
The MOV is a multimedia file that stores videos for use on numerous devices and platforms.

Benefits for inspirational creatives

A flawless film is life-changing but only if it’s stored in the correct format. Here are three important benefits of MOV that make it favorable to users who valuable efficient video file function:

1. In-browser functionality

The MOV is used across a wide spectrum of browsers through installation of the Quicktime plugin. This lets video creators easily share their footage across an extensive range of users. It also makes it easy to view MOV files without long download times.

2. Valuable information attached

It displays stored metadata onto the media replay. Metadata provides information such as author, date and other important details. This has tremendous value, especially for users searching for file information.

3. High quality, small size

The MOV quality remains mostly unaffected throughout compression, keeping files small and resolution strong. Consequently, MOV video files download fast, take up minimal storage space and retain original video quality.

A young woman stands next to a man, editing film from video cameras next to them.
People who create movies benefit greatly from MOV files.

Film-makers in particular benefit from the MOV features. Quality cameras normally require large drive space due to multiple, high-resolution shots. However, the MOV compression reduces the storage size. Movie promotions contain pieces of the video, which are easy to access using Quicktime-enabled browsers.

Some flaws in the film file

The MOV isn’t perfect, and some users may want to avoid using it altogether. Here are a couple aspects that make it unfavorable:

Lack of accessibility

The MOV won’t run on everyone’s browsers without the Quicktime plugin, which negatively affects shared files and websites. It also isn’t accessible to users without MOV-friendly media players.

Large file sizes

Another potential issue is the tremendous file sizes. A lot of users prefer smaller-sized files, even if it means sacrificing video quality. Long download times and space issues plague the MOV.

The MOV video file has proven qualities and benefits that attract a plethora of users. Understand the key features of MOV to determine if it fits your video file usage needs.

If the file size of MOV is restricting space, consider a digital asset management system. Canto DAM excels at storing video files such as MOV for safe storage and quick retrievability.