Remote marketing is a way for teams to accomplish different projects and campaigns without the need for face-to-face contact. There’s a lot that goes into successful remote marketing, and it does require a lot of planning, so make sure you’re well-prepared. Here’s a guide breaking down some of the most important tasks of remote marketing.
1. Create dynamic scheduling
A traditional, in-person 9-5 scheduling system is great when possible. Remote marketing requires a much different strategy. There are quite a few different variables to keep in mind. First, note that there may be time zone differences. This is quite rare in an office setting, but when a marketing team is working remote this needs to be accounted for. One thing most teams forget is that daylight savings adjustments are different depending on location.
Next, attempt to create a schedule that works for everyone. A blanket, whole-day time will likely fail. Instead, look for a few hours each day that everyone can be available and base the schedule around that. This falls in line with the fundamentals of marketing project management. After the schedule is prepared, try to plug certain tasks and projects into the best time frames in order to maximize efficiency.
2. Include unique technology
They say there’s no substitute for meeting and collaborating in person. Though this may be true, there are a few tools that can give us the next best thing. Tools like Slack, Zoom and Skype are great ways to sync up with fellow team members. They make projects easier, increase communication, provide sharing outlets and ultimately build relationships.
Slack stands out as the most convenient when it comes to technology that is unintrusive and simple. For example, if a fellow marketer needed a link to a project, it wouldn’t be practical to have them jump onto a Zoom meeting room in order to send it. Email would also be a lot slower. Instead, Slack provides the perfect platform to quickly get that project link sent as fast as possible. Evaluate your current technological tools when considering remote marketing.
3. Build better communication
As shown above, using the right tech can boost communication, however, there are a lot of things you can do to have strong communication in a remote situation. One of the most common ways to accomplish this is to have occasional virtual meetings in order to get everyone acquainted with each other and on the same page. This helps build a good rapport and keeps marketing teams well-connected.
Another important way to build communication is by encouraging participation and input from all team members whenever possible/necessary. Remember that the remote realm changes a lot of different factors and tasks of everyday workflows. In order to get everyone involved, find ways to show that your projects will benefit from all types of team feedback as much as possible. This also makes team members feel included in all processes.
Even if remote marketing isn’t something you’re currently involved in, keep in mind some of the key factors involved so that you’ll be ready to implement it in the future. The best thing you can do is be prepared.