There’s no one key, rule or guideline that will make a YouTube marketing strategy effective. In fact, all types of conflicting strategies find success. However, when researched extensively, it becomes clear that there are some underlying methods which produce the best results. If you’re curious about learning some new tips for your YouTube marketing strategy, this guide is for you. Here are three keys to boost your success.

1. Maximize Preparation to Boost Results

It’s common to begin creating content and then calculate who the main audience could be afterward. Though this happens quite often, it’s not the optimal way to go about building a strong YouTube presence. Extensive preparation will save a lot of time and effort in the future. It will also ensure our videos target the ideal audience, which will in turn lead to a more successful channel that brings in a lot of new clients.

One crucial portion of this prep phase is analysis, research and investigation of all things YouTube. The more thorough we are in this step of the process, the higher our chance to succeed will be. In particular, it’s important to examine existing content in order to shape our own. This typically involves evaluating content that is successful on the platform, especially videos and channels that have similar goals and values as ours. Remember that our YouTube marketing strategy will only succeed if it’s aimed at the right audience – solid preparation ensures that it will be.

A group of users work on a giant laptop.
Preparation is a necessary step in video marketing.

2. Spruce up Key Video Components

After uploading a video to your YouTube channel, there are some extra steps that need to be completed. These seem minor in comparison to the quality and content of the video, but they can have a bigger impact than you’d expect. The first thing to consider is the thumbnail. The system offers up suggested thumbnails, which are images pulled directly from the video uploaded. Even if one of these is relevant to our video content and its title, it’s going to be better to create a personalized thumbnail. Keep the thumbnail professional and add text if necessary.

The next piece to consider is the video title. Aim the length according to the search limits so that your title is visible in full (not clipped in the search results). If you finish creating an ideal title and realize later that it’s slightly too long, it can be re-worked. Simplify the title to be catchy and clarify the content of the video. Similarly, add a description that is simple, clean and helpful. Finally, include tags that fit the keywords you’ve based your video upon. When done right, tweaking these different YouTube video components will drastically improve your results.

Users on a YouTube video screen.
Pay close attention to details such as titles and descriptions.

3. Calculate and Reinforce a Release Schedule

It’s no surprise that the most successful marketing strategies involve some type of strict adherence to a schedule. YouTube marketing strategies are no different. In order to retain a committed audience, your channel needs to deliver content when expected and continually. Of course, the best way to accomplish this is by coming up with and sticking to some type of video-release schedule. Even if you only wish to upload a video once per month, the schedule is still important in planning efforts. Lastly, keep in mind that there is plenty of marketing technology designed to help with this step.

Part of effective scheduling involves determining how often to release content. Research the market to find out what would best suit your potential audiences. Once this is done, draw up a concrete plan to follow this schedule, including timelines for the creation of video content and the research/planning phases that come with this. The more in-depth your scheduling, the higher chance your channel retains viewers and brings new ones in.

Video content is changing the way marketers behave, strategize and create. It’s also reforming the methods in which consumers connect with companies. Take advantage of the largest video platform, YouTube, to utilize this new marketing reality.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey is a content management and branding expert who enjoys taking complex subjects and making them easy to understand for readers.