Brand Asset Management

 

Brands continually grow, and many assets are created as a result. Brand asset management ensures those assets are stored properly and can be readily shared.

What Is Brand Asset Management?

 

Brand asset management is storing and organizing your brand assets like logos, designs, images, videos and other media files. These are used across websites, packaging, social media, signage, brochures and other communication vehicles. Successful organizations maintain brand consistency across every medium.

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Canto media library

Grow Your Brand and Maintain Consistency

 

Brand asset management amplifies and cultivates this growth by upkeeping a persistent brand image. It also maintains brand consistency by overseeing organization-wide usage of all branding images, ensuring they have the correct visual layouts every time. Brand asset management is backed with intelligent metadata management capabilities.

brand asset management

Centralize

Remove confusion by giving all your users a central content library

Organize brand assets

Organize

Search for content quickly with easy-to-use tags, keywords, folders and albums

brand media portal

Share

Simplify file sharing with collections, download links and branded self-serve

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Promote Company-Wide Brand Communication

 

As brand assets are shared across departments, brand deterioration is inevitable. Brand asset management makes certain continuous brand integrity is unified as assets change hands. Keep the flow of brand communication targeted and consistent with brand asset management functionality.

More Than Just Branding Software

 

Canto digital asset management goes beyond brand asset management by enabling your organization to securely store, organize and share brand assets. Digital asset management streamlines branding projects with sophisticated workflow management and digital rights management.

InDeisgn layouts in Canto
brand asset management

Building Your Media Library with DAM

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Brand asset management

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Basic Brand Management Principles

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