Brand Asset Management


Brands continually grow, and many assets are created as a result. Brand asset management ensures those assets are stored properly and can be readily shared.

What Is Brand Asset Management?


Brand asset management is storing and organizing your brand assets like logos, designs, images, videos and other media files. These are used across websites, packaging, social media, signage, brochures and other communication vehicles. Leading brands typically adopt digital asset management – the engine that runs brand asset management.

What Is a Digital Asset Management System?

Digital asset management (DAM) systems are better at storing and organizing brand assets than simple file storage tools like Dropbox. Cloud-based digital asset management solutions give users access to their brand assets anytime, anywhere and from any device. DAM empowers brands to get rid of slow processes and end time-consuming hunts for pictures, videos and other brand assets.


Remove confusion by giving all your users a central content library


Search for content quickly with easy-to-use tags, keywords, folders and albums


Simplify file sharing with collections, download links and branded self-serve

Digital asset management provides all brand asset management needs with features designed for modern marketing teams of all sizes. Such features include: versioning, metadata, privacy controls, permissions, security, cropping, watermarking, trimming video clips, sharing, integrations with other systems and much more.

Once implemented, digital asset management software typically optimizes content and branding workflows. Modern, decentralized teams have easier access to assets and duplicates are avoided. User adoption is a key part of a successful digital asset management program. The most successful DAM systems offer their users a naturally intuitive user interface and user experience.

Building Your Media Library with DAM

Learn More

Webinar: How Bruce Lee Enterprises Uses Canto Digital Asset Management

Learn More

brand management in action

Brand Management – 5 Simple and Effective Principles

Learn More