Brand Asset Management

Brand asset management ensures relevant brand growth

Accelerated company brand growth

Brand growth is inevitable with the right brand asset management system in place.

Consistent branding materials

Brand asset management systems make sure you have correct branding materials.

Superior branded searches

With relevant branding materials in place, searches are much easier for users.

What Is Brand Management?

Brand asset management organizes and optimizes brand assets such as logos, images and other media files. Brand asset management is also used across websites, social media and brochures. It is supported by software that keeps brand intact throughout company campaigns and projects.

A person holding a glass of tea is sitting at a table with pens, calculator, markers, color palettes and glasses, in front of him is a laptop that reads Brand on its screen and lists various elements of a brand.

Who Needs Brand Asset Management Software?

Companies who share branded assets inter-departmentally and to outside parties need brand asset management. As brand assets are shared across departments, brand deterioration becomes a danger to communication. Brand management ensures brand integrity as assets change hands. Strong brand software ensures interdepartmental communication stays strong during projects.

Companies with large libraries of branding materials need brand asset management to ensure versioning is up-to-date for each project. This includes when a brand material is being worked on by two separate team members at the same time on different machines. When this is the case, brand asset management prevents double files.

Benefits

First, brand asset management centralizes all relevant branding files and information. It also organizes these files within the central content library. Next, it helps users share branding files and data through links and portals. Lastly, brand asset management boosts communication throughout projects by keeping brand materials on point.

A symbolic image signifying the maximization of creativity, efficiency and quality by showing a technical control unit with three labeled knobs turned to maximum.
A group of young coworkers at a table with laptop, coffee cups, pens, printouts and images discussing a branding strategy.

Brand Asset Management Software

You need software that handles the entire scope of your branding dilemmas – not just a small group of them. For that reason, a digital asset management system is a necessity. It amplifies all positives of brand and ensures safe delivery of branding materials every single time.

Two young women are working on a glass board with pens and post-it.

Brand Management Principles

Read Article
Laptop with coffee in front.

Watch a Five Minute Canto Demo

Watch Demo
A table with colorful printouts, a laptop and several colleagues standing around it.

Learn More About Brand Consistency

Learn More