Editing images is more comprehensive with a digital asset management (DAM) system. With DAM you’ll have access to a repository of rich media and marketing assets – images, videos, graphics and audio. DAM also provides the ability to perform image-editing that other storage systems don’t.
Digital asset management helps marketers manage their branded assets. It can integrates with a marketing stack to create a seamless experience for creating, editing and sharing branded content. Edit and share images from your DAM library without affecting the original.
Collaborate on edited images with tools like version history, group commenting and in-app notifications. Image edits are tracked with version history and comments. Provide directions to specific groups – like creatives or marketing – by leaving comments on files. Members are notified in-app and via email when a comment is left.
Edit images directly from your DAM system. A big advantage of DAM is the numerous options for downloading image files. Photos can be cropped, formats changed and quality adjusted to make them ready for the web.
Canto’s integration with InDesign allows you to quickly pull images from DAM directly to an InDesign template. Images can be shared directly to the DAM system for team members.
The link created between InDesign and Canto ensures the marketing team uses the current version of your digital assets. When an outdated InDesign layout is opened, a notification box gives the option to update the design. This ensures marketing materials are kept up to date.