No two companies are alike. That’s why in this section, we present how Canto is implemented in different industries and situations. This time we spoke with Ariane Wolff, team manager for visual communications.
What’s your job at Paessler?
For 11 years, I’ve been working at Paessler AG in marketing, and I head the visual communications team. My team oversees public image along the entire customer journey, so everything the customer sees from us in any form.
How did the topic of digital asset management come up at Paessler?
For some time, we had wanted to centralize our content and introduce a digital asset management system. However, the demand at the company wasn’t big enough before to actually introduce a program to do it.
In the past, we returned created materials to the customer by e-mail, via the server or in Confluence. The result was that the files were saved in the quick access folder and ultimately outdated versions were used.
Then, with the strong international growth, more and more people needed access to the assets from different locations. It was crucial for us to be able to ensure, with a minimum of time and effort, that really everyone is using most current versions of our assets. A digital asset management system puts the control in the team’s hands: We can see what we’ve already created and update it if necessary.
Why did you end up going with Canto?
At first, we did our research internally, asking potential users from various departments what their needs were. We also incorporated the perspectives of our partners to which we also provide marketing materials.
Based on their answers, we came up with catalog of requirements with all the topics that were important to us. For example, considering what we might need in the future, the topic of scalability was important to us. We then looked for an established company whose experience we could benefit from. Internationalism was also a factor.
In total, there were six main categories we used to rate all the applications. One aspect here was full-text searches, which is decisive for us, since we have a lot of documents e.g., presentations and PDFs.