Local File Server
Managing a local file server for your marketing team is an ongoing battle. Although it’s possible to access a local server from anywhere in the world, storing your important files on a local file server has logistic and security drawbacks. It complicates the process of storing, retrieving, and protecting your digital files.
Creating branded assets as team is more difficult when using a local file server. You have to add extra steps and processes to track files have been downloaded, renamed, or revised. Local file servers are not designed to handle streamlined workflows.
When sharing content from a local file server, you sacrifice many of the opportunities that come from sharing with digital asset management. You can’t comment on files or track any changes and usage history without external applications or plugins.
Simplified File Storage
Storing, locating, and sharing content is simple with a DAM system. Canto’s software solutions empower teams to find the right digital assets quickly, even if they search for them without knowing the specific asset name or file location. Your team members will always see the most current version of all files, ensuring they’re working with the latest and most updated content.
The workflow features offered in DAM make it easier to collaborate on projects. There are many tools at your disposal, including approval processes, integrations with publishing applications, and options for simple and automated file organization. Every file has a space for your team to leave comments, start discussions, and manage specific versions of your content.
Admins of the DAM system can limit the privileges of other collaborators and give version control only to specific users. Permissions for version control – such as downloading certain versions or uploading newer versions – can be restricted for some users. This allows administrators to control who is trusted with finalizing versions of content, which can be critical when dealing with branded materials or those that feature digital rights management details.
With permissions in place, your team members will only see the files that administrators allow. Confidential files and digital assets that aren’t ready for use are kept private. Usage reports and analytics information are available to admins, so there’s always a record of how digital assets are being used. Those insights and permissions can protect your content from ending up in the wrong hands and helps teams to better manage their brand.