Local File Server
Managing a local file server for your marketing team is ill-advised. Although it’s possible to access a local server from anywhere in the world, storing important files on it has logistic and security drawbacks. It complicates the process of storing, retrieving, and protecting digital files.
Creating branded assets as a team is more difficult when using a local file server. There are extra steps involved to track which files have been downloaded, renamed or revised. Local file servers are not designed to handle streamlined workflows.
When sharing content from a local file server, you sacrifice opportunities from sharing using digital asset management. It’s not possible to comment on files or track any changes or usage history without external applications or plugins.
Simplified File Storage
Storing, locating, and sharing content is simple with a DAM system. Canto’s software solutions empower teams to find the right digital assets quickly, even if they search without knowing the specific asset name or file location. Team members will always see the most current version of files, ensuring they’re working with updated content.
The workflow features offered in DAM make it easier to collaborate on projects. There are many tools at your disposal, including approval processes, integrations with publishing applications and automated file organization. Every file has a space for teams to leave comments, start discussions and manage specific versions of the content.
Admins of the DAM system can limit the privileges of other collaborators and give version control to specific users. Permissions for version control – such as downloading certain versions or uploading newer versions – can be restricted for some users. This allows administrators to control who is trusted with finalizing versions of content, which can be critical when dealing with branded materials or those that feature digital rights management details.
With permissions in place, team members will see the files that administrators allow. Confidential files and digital assets are kept private. Usage reports and analytics information are available to admins, so there’s always a record of how digital assets are being used. These insights and permissions protect content and helps teams better manage their brand.