American Kennel Club (AKC) is the recognized expert in dog breed, health and training information. With over 200 recognized dog breeds and countless images per breed and beyond, AKC was struggling to locate the right photos and videos efficiently.
Staff would spend hours, or even days, looking within various hard drives to find the right images for newsletters, social media, their website and digital publications.
The nonprofit’s director of user experience and visual design, Alla Gringaus, recognized the need for a digital asset management (DAM) system to improve how AKC stores and organizes visual content. She knew it had to be a DAM system that was, “cloud-based with advanced search, tagging and it had to be very easy to use, even for not overly technical users.”