Enter Canto: Assets on Tap
Sean chose Canto as the best solution to these friction points that were disrupting the marketing team’s flow.
“Canto is the perfect tool for what we need. The visual gallery of viewing assets came so close to those books that I was building, which we needed to let our team see everything we have quickly. We didn’t just want a place to hold files; we wanted a lookbook,” says Sean. “Combined with the link creation and sharing options, it made photo reviews super easy with even the least tech-savvy members of our teams.”
But even more important was that the Canto team was willing to work with Sean to add features that would greatly improve his team’s experience.
“When we first signed on with Canto, we realized that a promised ability for users to crop and resize photos when they download only allowed users to crop or resize photos, but we were promised that it would be added. I even had a big meeting with Canto’s developers at one point so they could understand our needs. They went to work on it, and everybody can resize and crop images now. It’s just amazing,” says Sean.
A Centralized Photo and Video Library
The marketing team stores all of their current food and lifestyle photography, videos, brand assets and presentations in Canto. The assets in Canto end up in marketing and advertising campaigns, on the website, on their online ordering platform, social media, print materials and more.
“We’re using Canto every day for every project. When I’m designing things, it’s a great way for project managers to show me what pictures they’re thinking of and give me a feel of what they’re looking for,” says Sean.
Having a centralized and cloud-based digital asset library helps Sean stay in sync with the broader organization, even though he works on the other side of the country.
“I actually work in California and the company headquarters are in Orlando, but with the support of Canto and our project management system, we have achieved a seamless, efficient workflow,” says Sean.
Empowering a Team to Self-Serve
“Canto fulfilled our big wishlist item of having robust ways to download images. It allows a lot of people, who used to have to work with a designer to get assets sized for their needs, to just do it themselves without having any Photoshop training,” says Sean. “It empowers everyone to get things done right away.”
Now that everyone can simply search for and download assets in any size, crop or format they need instead of going through Sean, the team can work much more quickly.
Canto’s user-friendly interface also enables the team to collaborate with anyone inside and outside the organization. “It’s really nice to be able to send a link to share assets that anyone can use, whether it’s another designer at one of our agencies or an internal team member,” says Sean.