What content strategy and technology will leading brands use in 2024?

The state of digital content 2024

Marketing technology

Why companies are moving their media libraries to the cloud

by Kate Lindemann  |  July 1, 2021

2 min. read
Man in a gray shirt using Canto on a laptop in a meeting.

At Canto, we’ve helped thousands of companies take control of their media libraries and manage their digital assets. After talking to so many teams about what they need from a professional-level media library, we’ve noticed a clear trend: Companies want cloud-based solutions.

It’s easy to see why. The software as a service (SaaS) model combines the convenience of cloud storage with built-in tools to help you get the most out of your digital assets.

But it’s not all about convenience and fancy features. There are a whole host of reasons companies are moving their assets to cloud-based media libraries like Canto.

Reason #1: Lower cost

Setting up an on-premise digital asset management system is an expensive undertaking. With a cloud-based library, you don’t need to configure on-site servers or hire experts to maintain your system. The software is ready to go when you subscribe and stays current with automated updates.

Most critically, you only pay for the storage you need.

For large organizations, the SaaS model is a major money-saver. For small companies with limited resources, the expense of an on-premise system would be out of the question. The flexible pricing of cloud-based tools make sophisticated, professional-level digital asset management an option at any price point.

Reason #2: Limitless scalability

Growing companies need a media library that will scale with them. When your library is on the cloud, you’ll never outgrow it. Once you’re set up, you can say goodbye to server upgrades and cumbersome migrations to a whole new system. As you grow, simply scale up your library with the click of a button or an email to your service rep.

Reason #3: Easy remote access

Whether working from home, meeting a client in the field or collaborating with someone in another office, most teams these days need to access their media libraries from multiple locations.

On-premise solutions require complicated VPNs – or worse, cut you off from your assets altogether if you’re not on site. With cloud solutions, you can log in on any device – or even use a mobile app – all while maintaining high standards of security.

Reason #4: Cutting-edge features

As providers focus on the tools that serve customers best, the cloud is where the most exciting innovations in digital asset management are happening.

We’ve seen droves of brands switching from on-premise solutions to Canto, so we know customers value time-saving innovations. We’re constantly adding new features and finding ways to make organizing, using and sharing assets even easier.

With a cloud-based solution, you can expect the latest and greatest in digital asset management, and frequent updates that keep your library state-of-the-art.


Ready to take control of your media library? For tips on getting started, check out our free eBook: Digital asset management for beginners