Creative Assets – 3 Tips to Improve Campaigns


The process of campaign building is solidified through successful organization and utilization of creative assets. Here are three tips that maximize your company’s use of creative assets when building campaigns.

What Are Creative Assets?

Creative assets are files like images, videos and other media. Creative assets are linked to marketing, in that they are intended to advertise to target audiences. Assets are typically digital files that are used to build creative marketing campaigns and projects.

Creative assets are typically organized and sorted with some type of creative asset management. This is software that automates different functions of assets for companies, including organizing, searching and sharing.

Find the Right Creative Asset Management System

The first step in creating a strong campaign is organizing and storing creative assets. Therefore it’s vital to find creative asset management software that handles digital assets accordingly. Creative teams work efficiently when they use management software that automates processes, organizes assets and improves search functionality.

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The right creative asset management software helps teams reach their potential.

Digital asset management has the tools teams need to utilize creative assets efficiently. It automates otherwise time-consuming processes and allows team members to focus on building  creative projects. It centralizes digital assets into a library for easy access and builds sharing as well as search functionality so team members can quickly find important files.

Keep Lines of Communication Open Concerning Assets

As different departments create and use assets, it’s important that communication stays afloat throughout the building of a project. Communication involving creative assets prevents breakdowns in the process, where errors and mistakes happen.

It’s important to provide a space where communication about an asset stays available to all necessary parties. Software integrations allow teams to communicate within the systems they already use. Look to add communication-boosting integrations to company systems to ensure communication flows throughout a project with no blunders.

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Keep lines of communication open to optimize creativity.

Organize Assets Using Advanced Metadata

After storing creative assets into a central location, teams need easy access to them. They also need the ability to quickly find them based on specific features of the asset. This is where metadata changes the dynamic of a campaign. Metadata is data about other data. It places keywords on files to help specify their contents.

Metadata helps build campaigns with digital assets because teams can find stored assets with search terms related to a file. For example, if a project called for pictures of elephants, the team could search the assets library using metadata. It could look for things using keywords relating to elephants such as ‘animals’, ‘pachyderms’, and of course ‘elephants’.

The stronger the accessibility of creative assets to all departments, the better the results of the company campaigns. Check out our ebook below and learn more.A picture of a Canto ebook