Metadata – Key Principles of a Valuable Tool


Metadata is one of the most important things when it comes to organizing and finding stored data, files and information. There are direct and indirect benefits of metadata. Learn what metadata does to uncover the ways your company can benefit from it.

What Is Metadata?

Metadata provides specific details about data, particularly files, photos or videos. It classifies assets with labels like date, file size and location. Metadata places descriptors onto files that detail what the file includes. Utilize metadata creatively to transform your organization.

For example, if a photographer took a picture of snowy mountains, the metadata might include terms such as ‘mountains’, ‘peaks’, ‘winters’ and ‘hills’. It also might store the photographer’s name and the date the picture was taken.

Now that you have a good understanding of what metadata is, check out the reasons it’s so important.

Safeguards Against Asset Misuse

A unique way to utilize metadata is as a fail-safe against asset copyright mishaps. This lets administrators finish projects without the hassle of checking whether members accurately applied licensed material. These protections are the last line of defense against potential copyright lawsuits and are the key to digital rights management.

A copyright logo.
Metadata helps prevent copyright mishaps.

Metadata enables administrators to locate newer images and apply watermarks to them, which cuts down on a lot of wasted time and protects valuable assets. Search for valuable keywords to quickly find unprotected files and determine how to best secure them.

Increases Organization-Wide Knowledge of Assets

When creating assets, the goal is to share them with teams within the organization and to communicate their value. For example, if someone downloads a picture and logs it into an image library, there will be important reasons why that picture is vital to a project. Without metadata, those reasons may be lost on everyone else who views the photo.

Classification of assets is how an organization can prompt immediate, nuanced comprehension of data within an entire team. This also benefits administrators who no longer have to guess where assets came from, who delivered them or when they were stored.

A woman browsing a wall of digital images.
Metadata relays the importance of tags for images in an image library.

Creates an Efficient, Connected Team

As assets are created within an organization, administrators develop systems to keep them cataloged for quick recall. However, chances are they only use a portion of the metadata available, such as title or date, to log files. Push beyond outdated filing methods to minimize the time it takes for teams to locate valuable assets.

By logging items into organizational systems with enhanced metadata functionality – like digital asset management – companies create searchable structures. Stored assets become detailed commodities for teams to use, research and explore. When members of a campaign seek effectively-logged data, they find it faster and can spend more time building great projects.

With a lot of moving parts within each campaign, metadata provides a foundation for easy asset access through digital searches. These powerful tools keep projects on-schedule and team members on-task.