Metadata – Key Principles of a Valuable Tool


There are direct and indirect benefits of metadata. It helps organizations through keyword usage. Learn what metadata does and then uncover the ways your company can benefit.

What Is Metadata?

Metadata provides specific details about data, particularly files, photos or videos. It classifies assets with labels like date, file size and location. Metadata places descriptors onto files that detail what the file includes. Utilize metadata creatively to transform your organization.

Metadata Safeguards Against Misuse of Copyrighted Assets

A unique way to utilize metadata is to apply it as a fail-safe against asset copyright mishaps. This lets administrators finish projects without the hassle of checking whether members accurately applied licensed material. These protections are the last line of defense against potential copyright lawsuits and are the key to digital rights management.

Metadata enables administrators to locate newer images and apply watermarks to them, which cuts down on a lot of wasted time and protects valuable assets. Search for valuable keywords to quickly find unprotected files and determine how to best secure them.


A woman in a modern office talks on the phone.
Keep valuable assets secured and prevent copyright infringement.

Metadata Increases Organization-Wide Knowledge of Assets

When creating assets, the goal is to share them with teams within the organization, and to communicate their value. For example, if someone downloads a picture and logs it into an image library, there will be important reasons why that picture is vital to a project. Without metadata, those reasons may be lost on everyone else who views it.

Classification of assets is how an organization can prompt immediate, nuanced comprehension of data within an entire team. This also benefits administrators who no longer have to guess where assets came from, who delivered them or when they were stored.


Two young women work on a laptop.
Boost connectivity among team members with better classification.

Metadata Organization for an Efficient, Connected Team

As assets are created within an organization, administrators scramble to develop systems to keep them cataloged for quick recall. Chances are they only use a portion of the metadata available, such as title or date, to log the files. Push beyond outdated filing methods to minimize the time it takes for teams to locate valuable assets.

By logging items into organizational systems with enhanced metadata functionality – like digital asset management software – companies create searchable structures. Stored assets become detailed commodities for teams to use, research and explore. When members of a campaign seek effectively-logged data, they find it faster and can spend more time building great projects.

With a lot of moving parts within each campaign, metadata management provides a foundation for assets to be accessed more easily through digital searches and to be checked for copyright licensing faster. These powerful tools keep projects on-schedule and team members on-task.