Image management helps companies evolve every day. As the amount of pictures we create, download, edit and store increases, so does our need for photo software. This concept has become a staple of the modern enterprise, encouraging companies to seek out ways to handle their entire digital picture library. Here’s a helpful guide to help you understand the importance of image management.

What Is Image Management?

Image management is an enterprise solution that organizes, centralizes and distributes images. It handles the entire image storage process from start to end. It encompasses sharing and retrieving of digital assets like images or graphics for companies. This important enterprise process ultimately handles all company image growth.

Image management adapts to the needs of a business, rearranging its features according to growth in volume. It capably automates different image sharing and storing tasks, creating efficient projects and faster image control. Imagine, for example, that one-hundred people sign up to build a giant outdoor sculpture. They arrive at the event but there’s no one in charge. Chances are they won’t organize to create an ideal product. However, if there’s a manager for the event, they will be organized, structured and efficient. Ultimately, this way they’ll create a great sculpture. This example illustrates the benefits of image management.

Four hands holding gears together.
Make sure your company keeps everything and everyone in unison.

Enterprise Benefits

Here are some common ways that image management benefits companies. First, it provides increased administrative search controls, improving image-sharing and retrieval speeds. These search features include filters like advanced metadata, comments and status. Next, it has wide-ranging copyright oversight, as well as automated watermarking on images. These both increase image security throughout each project.

Another powerful benefit is the increase in overall speeds of tasks. Reduced project completion times result from the comprehensive image storage and task synchronization features. Also, it provides companies superior brand consistency because of the extensive image distribution options, which keeps all potential involved parties happy.

A woman browses photos on a tablet.
Metadata is information attached to digital photos.

When Is Image Management Necessary?

Image management is a necessity when your company has a growing number of images along with a large amount of daily tasks or projects. As picture growth continues, powerful administration controls the numerous chaotic burdens they create. Furthermore, automating and simplifying these tasks with a photo organizer increases team communication, creates faster projects, enhances accuracy and boosts sharing and retrieval of images.

Image management solidifies enterprise brand relevance efforts through the use of comprehensive logo file control. When a third party requests a brand photo, the system ensures instant access to the correct file. Similarly, team members who need to quickly find and share brand logo image files do so thanks to extensive search and metadata features.

Image management is growing as a result of increasing company needs for things like brand logo storage and retrieval. One thing is for certain: it will continue to grow exponentially. Ensure you’re utilizing the powerful features it has to offer. The results will surely be a more successful overall daily operation.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey is a content management and branding expert who enjoys taking complex subjects and making them easy to understand for readers.