What content strategy and technology will leading brands use in 2024?

The state of digital content 2024

Marketing technology

5 speedy tips and tricks for Adobe InDesign

by Canto  |  October 14, 2020

3 min. read
A laptop with the Adobe software on it.

Adobe InDesign is a world-leading software that empowers you to create beautiful designs that make your layouts glow. Publish magazines, posters, ebooks and more both digitally and in print with software that makes room for your creativity.

Here are five tips and tricks that will improve your InDesign experience.

1. Populate text on every page to save time

A function of Adobe InDesign is a red plus sign at the lower right corner of a text frame that indicates overset (overspill) text. If working on a page with overset text you can thread frames together – click on the plus sign, line up a new frame and your text will flow into it. Connecting frames using in and out ports is known as threading.

A layout scheme of words in InDesign.

But that’s not all. Save time by automating frames on every page until all text has flowed through an entire document by holding shift and clicking in the margins. This is known as auto flow. Once you have populated text or use an in or out port, your pointer becomes a loaded text icon.

You can now populate pages automatically, and avoid having to create a new frame each time you have overset.

2. Find and replace for improved efficiency

If creating a text-heavy design layout, you’ll probably need to change some keywords or phrases along the way. The dialog box is easily opened with Choose Edit > Find/Change. Click the Text tab for more options. Changing text or metadata is easily done – advanced options include GREP, a pattern-based search option, and glyph.

A function of the InDesign software.

3. Balance ragged lines to create cleaner layouts

When using text and typography, it’s important to have a layout that’s easy on your readers’ eyes. Layouts can make a huge impression on your brand identity, especially when using snappy captions, pull quotes and centered paragraphs that help you create stand-out content. Utilize this simple function that easily balances your ragged lines.

There are only two steps for balanced ragged lines:

  1. Locate and click on your targeted text.
  2. Under paragraph select – balance ragged lines.

4. Preview mode creates a clearer picture with zoom

Switching between normal and preview mode allows you to see a cleaner representation of your work. Clicking the letter W turns the preview on and off. This tool removes any excess bleeds, guides and line blocks, presenting you with a clean version of your work. Throw in a zoom shortcut for multiple viewpoints of your designs: (pc) control or (mac) command with the keys plus for zoom in and minus for zoom out.

5. Eyedropper color five panel selection

The eyedropper color theme tool allows you to sample popular colors within your design layouts. Switch to the eyedropper icon with the shortcut command or option and I, or by selecting it from the Tool panel. A cool feature is the ability to create a color theme panel. Click on an image or graphic or text and a floating palette based on the colors clicked on will appear.

An image in the InDesign system.

These InDesign tips will not only save time, but they also help you create impactful design layouts to capture your audience’s attention. Try out a few of these cool tricks as you employ an Adobe InDesign software that’s equipped to help you succeed. And that’s not all – InDesign is fully integrable with Canto, making it even easier for your designs to play a central role in future marketing strategies.