5 InDesign Tips and Tricks to Help Companies

   

Adobe InDesign is a complex program with endless features for you to take advantage of. A basic understanding of InDesign makes layouts competent and professional.  Use these five InDesign tips and tricks for a big boost to your company’s designs and layouts.

1. Balance Ragged Lines Feature to Boost Projects

The layout of text in a project is a chance to give audiences the sense that your organization is a modern, technologically-savvy professional company. Layout of the text in a project is as important as the content of the text. For this reason, the Balance Ragged Lines function is vital to master, as it transforms a paragraph into a cleaner, uncluttered symmetrical text.

Use the Balance Ragged Lines feature in two painless steps:

  1. Locate the text you’re targeting and click on it
  2. In the Paragraph panel, select balance ragged lines
A group of workers using graphic design software.
Make the visual layout of text stunning for your next project.

2. Use Image Scaling to Unify Organization-Wide Design Sizes

Present an idea of solidarity to audiences with consistently-sized image ratios. While it is important to find ideal placements of pictures in a project, conflicting ratios throw the entire presentation off-kilter. Take advantage of InDesign’s image-scaling capabilities to keep project picture ratios consistent.

To scale an image with InDesign:

  1. Select the picture in question
  2. In the Transform panel above, locate the percent scale fields. One will be the x-axis, the other the y-axis (marked on the left of the panel)
  3. Enter the percentages for each axis
Three men building a webpage.
Image scaling gives companies uniformity.

3. Change the Design of or Create a Business Logo

Whether you have a new idea for a company logo or want to touch up your current one, InDesign is the perfect tool. The logo is a valuable part of brand so ensure yours looks professional.

To create or change the design of a business logo:

  1. Go to the ‘tools’ panel
  2. Determine which type of tool would work best for you logo (will it be “hand”-drawn, random shapes, mostly text, etc.?)
  3. Begin crafting your logo onto the page

4. Master Pages Function for Creating Presentations

Maximize your audience’s interest levels and aim the project toward their passions. Different designs, backgrounds and layouts work better for certain audiences. This is where the Master Page function comes in handy. Quickly change the background or design layout of an entire presentation when you use the master page function, changing sub-pages as you alter the master.

A group of workers giving a presentation.
Change your presentation layouts for specific audiences.

New documents will be assigned a master page. To locate and view/edit it:

  1. In the pages panel, double-click the master page (should be labeled ‘A-Master’)
  2. Begin making changes to the master, which reflects on other pages of the project

5. Engage Customers With Unique Newsletters

A professional newsletter helps keep current customers engaged and attracts new customers to your business. The functionality, layout and aesthetic of the newsletter is important so use InDesign to help build successful publications.

To create a digital company newsletter with InDesign:

  1. In Adobe InDesign, set the ‘intent’ to ‘digital publishing’
  2. Decide the way you want to present text before moving it into the document
  3. Use the ‘file’ menu to place any images you want into the document (file>open)
  4. Export the document using the ‘file’ menu (file>export)

InDesign is the beginning of design opportunities for your organization. Understand some of the tricks of InDesign and it becomes the ultimate tool for success.

For the easiest access, storage and security of images, use a digital asset management system. DAM by Canto is integrated with Adobe InDesign. This provides coordination of image storage and design.