Digital media delivery platforms: How leading brands use Canto Media Publisher to scale visual content
What is a digital media delivery platform?
A digital media delivery platform is a cloud-based solution that stores, transforms, and distributes visual assets, including images and video, across websites, e-commerce storefronts, and digital channels at scale. These platforms automate format conversion, responsive sizing, and global content distribution, reducing the manual effort required to publish high-quality media. Canto’s Media Publisher is one such platform, connecting directly to a brand’s DAM library for automated, real-time publishing.
Brand management is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation. A digital media delivery platform is a core part of executing brand management at scale, ensuring consistent, on-brand visuals reach every channel without manual rework.
Example 1: Amorepacific pivots successfully to direct-to-consumer sales
A leader in the global beauty industry, Amorepacific Group is South Korea’s largest cosmetic company — operating over 40 popular beauty and health brands. As they expand into new global markets and shift towards direct-to-consumer online sales, Amorepacific uses Media Publisher to deploy product images across their many websites and e-commerce platforms.
Multiple digital storefronts in multiple countries? Not a problem.
Operating digital storefronts for multiple brands in multiple countries could have been a complicated and time-intensive undertaking. But Canto’s Media Publisher has streamlined the entire process.
E-commerce managers no longer have to update each website separately. When a new product launches, they can easily add new images to all of Amorepacific’s websites directly from Canto. Updating existing product images is easy too. Changes to the original image in Canto go live across all the websites automatically.
By automating those workflows and cutting out extra steps, the team can launch new products and sell directly to customers faster.
Fast page loading times for customers around the world
While the Amorepacific team manages only one copy of each asset in Canto, customers visiting their sites see images delivered from a server close to them. The result: faster page load times and a better customer experience.
“As we expand the D2C mall strategy, Canto is playing a pivotal role,” says Kyongsuk Lim, team lead for digital platform innovation at Amorepacific. “With Media Publisher, we are able to drastically improve efficiency in areas with a high workload — saving time, reducing costs, and shortening time to market.”
Example 2: Böllhoff enhances the customer journey with a modern, responsive website
A leading partner for 360° joining technology, Böllhoff offers a wide range of assembly and logistics solutions — from classics like screws to specialized fasteners for aircraft and smartphones. With over 3,300 employees in Germany and at subsidiaries around the world, the family-owned company is shaping the future of joining technology, helping customers across industries make successful connections.
With a recent website revamp, the Böllhoff team set out to create a modern, immersive customer journey that matches their innovative approach. Canto’s Media Publisher works behind the scenes, facilitating an exceptional online experience that’s easy to maintain.
Products get online and in front of customers faster
With Media Publisher in place, getting web-optimized digital assets online is easier than ever. Complimenting the site’s new responsive design, Media Publisher automatically delivers responsive image sizes — without Böllhoff’s editorial team lifting a finger. “I used to have to open each image, edit, save, upload to the CMS,” corporate marketer Kevin Schmelzer recalls. “All that work has disappeared. It’s unbelievable how much time we’re saving.”
New demand-generating potential from organic search
The responsive design and faster page load times Media Publisher enables also bring SEO benefits, helping more people discover Böllhoff’s products through organic search. They also create a better customer experience on the site, paving the way to better conversion rates and a positive brand experience that keeps customers coming back.
Publish automatically to your company’s digital storefront with Media Publisher
Want to see how Canto’s Media Publisher can support your team’s large-scale asset delivery needs? Learn more about Media Publisher, or contact your account representative to book a personalized consultation.