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5 sessions to catch at Content Marketing World 2019

by Catherine Chiang  |  August 8, 2019

5 min. read
5 Sessions to Catch at Content Marketing World 2019

Whether you’re excited for Mindy Kaling’s keynote speech or pre-conference yoga, Content Marketing World 2019 is sure to be a fun and educational event. There’s just one problem: with over 120 sessions hosted by world-class marketers, which ones should you attend?

Luckily for you, we’ve sorted through the entire conference schedule to bring you five sessions you won’t want to miss.

Content Marketing World 2019 will be held in Cleveland, Ohio, September 3-6.

1. Scalable content marketing solutions for solo and small marketing teams

Vishal Khanna (VP of Marketing & Communications, HealthPrize Technologies)

Date: Thursday, September 5

Time: 11:20am – 12:05pm

There is no existing solution for your brand: You’re building it. And it should be your goal to become the world’s leading expert in marketing your company. Attend this nuts-and-bolts session to find out how to build a scalable content marketing engine unique to your brand that is targeted toward conversion.

Vishal Khanna is the VP of Marketing and Communications at HealthPrize Technologies and 2015 Content Marketer of the Year, with over 20 years of experience leading content-first marketing initiatives that amplify brand, drive engagement and consistently exceed business goals.

Why you should go: Content marketing strategy isn’t one-size-fits-all. In this session, you’ll learn how to measure the effectiveness of your content marketing and iterate to develop a strategy that works best for your brand.

2. Content marketing in an era of saturation

Lauren Quaintance (Head of Content, Storyation)

Date: Thursday, September 5

Time: 12:20pm – 1:05pm

Content marketing has become the new black, so it’s no surprise that brands and agencies run the risk that they’re simply adding to an abyss of largely redundant “stuff” customers don’t value.

We all know that segmentation, optimization and amplification are important but, as marketers, do we sometimes focus too much on reaching an audience and too little on the quality of what we’re saying?

In this session Lauren Quaintance, one of Australia’s leading content marketers, will talk about how brands can create content that gets attention in an era of saturation and deliver ROI for their organizations.

Lauren Quaintance is the co-founder and Head of Content at Storyation, and has been named one of the top 15 women in content marketing globally by the editor of the US-based Content Marketing Institute’s Chief Content Officer magazine and won the B&T Women in Media award in 2018.

Why you should go: Gone are the days when producing as much content as possible was the key to content marketing success. Now, the challenge is standing out in a saturated sea of content. This session will teach you actionable strategies to create “radically different content.”

3. Treat your audience like you’re dating them

Christopher White (Content Strategist, CapitalOne)

Date: Thursday, September 5

Time: 10:15am – 11:00am

Imagine if you proposed to everyone the first time you meet them. How many would say yes? Considering that they just met you, not many. In all the tactics and metrics, it’s easy to forget that we are still marketing to real people. And considering that the average American is exposed to 4,000-10,000 ads each day – being human is essential to cutting through the noise.

Why you should go: Working in marketing day in and day out can distance us from the real people we want to reach. This session will show you how to take a more human approach to marketing.

4. How to conquer content chaos

Kristina Halvorson (CEO, Brain Traffic)

Date: Thursday, September 5

Time: 1:45pm – 2:30pm

Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.

Kristina Halvorson is the founder and CEO of Brain Traffic, a content marketing agency that produces the popular Confab content strategy conference series. She is also coauthor of Content Strategy for the Web.

Why you should go: As a digital asset management company, we see a lot of content chaos, and we also see how much better teams work together when they get organized!

5. How to leverage your existing marketing programs and content to enable your sales team

(Plus and All Access passes only)

Pam Didner (Author, Effective Sales Enablement)

Date: Tuesday, September 3

Time: 1:00pm – 4:00pm

Technology offers unique sales enablement opportunities to various digital marketing programs. During this workshop, Pam Didner, author of Effective Sales Enablement and Global Content Marketing, will show you how to identify and incorporate these sales enablement opportunities into your marketing campaigns and elements. She will also share creative ways to help you expand your sales support efforts. After the workshop, you will be able to:

  • Evaluate your digital marketing channels with sales mentality in mind.
  • Possess the key elements to drive brainstorming with sales teams.
  • Understand the collaboration process needed to drive account-based marketing (ABM).

Pam Didner is the author of Effective Sales Enablement. She is also the founder and VP of Marketing of Relentless Pursuit, a marketing and advertising consultancy.

Why you should go: Sales enablement can help transform a company’s revenue. In this workshop, you will learn how to drive and expand sales enablement at your organization.

Don’t have a Plus pass? Pam Didner is also speaking on sales enablement in a breakout session available to all conference attendees (details here).

There you have it: our guide to the sessions you can’t miss at Content Marketing World 2019.

While you’re there, come check out Canto’s booth (#428), where we’ll be hosting a game of bingo (grand prize is a GoPro)! If bingo isn’t your thing, we’ll also be giving away Canto goodies, no gameplay required.