How four leading retail and CPG brands modernized content operations with Canto
Retail and CPG teams are managing more digital content than ever, and the brands that win are the ones that can quickly organize, distribute, and scale that content across teams, partners, and markets.
The challenge is not creating great content. It is managing it across distributors, regional teams, e-commerce platforms, and global partner networks without brand consistency breaking down.
Here is how four Canto customers turned content operations into a competitive advantage.
doTERRA: 15x faster asset access for a global advocate network
With more than 350,000 independent advocates across 171 countries, doTERRA depends on consistent, brand-approved content to support product promotion at scale. Before Canto, advocates often relied on their own product photos or low-quality website images, while internal asset requests could take one to two weeks to fulfill. Today, doTerra uses nine internal and nine external market-specific portals to provide self-service access to approved content. The platform has surpassed 2 million downloads, and adoption continues to grow quarter over quarter. The difference was dramatic:
“With Canto, finding assets is at least 15x faster. We’ve gone from waiting weeks to having what we need in minutes.”
– Katie Morgan, US Marketing Department Coordinator, doTERRA
Read the full doTERRA customer story.
Beaphar: 1,200+ hours saved annually through centralized asset management
With more than 2,800 products sold across 86 countries, Beaphar needed a better way to manage and distribute brand asset globally.
When Marlies Nijmeijer joined as Global Brand and Marketing Manager in 2020, assets were scattered across regional servers, email threads, and team drives. Customer service teams spent up to 30 minutes fulfilling a single asset request, while designers devoted significant time to manually distributing content.
Canto replaced that fragmented approach with a centralized DAM, country-specific portals, editable brand templates, and easily accessible brand guidelines. The impact was felt across the business:
“With Canto, we’re easily 20-25% more efficient in terms of time saved for marketers, graphic designers, and customer service. We save a lot of time, and time equals money that can be spent on other priorities.”
– Marlies Nijmeijer, Former Global Brand and Marketing Manager, Beaphar
Read the full Beaphar customer story.
Knog: 20%+ productivity gains and stronger brand consistency worldwide
Knog is an Australian cycling and outdoor accessories brand sold by thousands of retailers in over 40 countries. To support its global partner network, the company invest heavily in photography, video, and marketing content designed to help sellers represent the brand consistently across every market.
As the business grew Knog needed a more efficient way to organize and distribute those assets across internal teams, distributors, and dealers. After evaluating five DAM platforms, Digital Director Clem Robin chose Canto. Today, a single SKU search surfaces every relevant asset for a product, helping Knog improve productivity by more than 20% while creating a more consistent brand experience worldwide:
“With Canto, every seller is speaking as one and amplifying the brand together. That consistency makes all the difference for us, for our partners, and ultimately for our customers.”
– Clem Robin, Digital Director, Knog
Read the full Knog customer story.
Marini SkinSolutions: One connected system for assets, product data, and e-commerce
Marini SkinSolutions creates clinically advanced skincare products trusted by dermatologists and skincare professionals worldwide.
With more than 17,000 assets, over 100 products, and resellers in 84 countries, Marini SkinSolutions was managing content and product information across spreadsheets, emails, Word documents, and team chats.
Canto DAM for Products brought assets and product information together in a single connected system, with automatic Shopify sync and tailored portals for resellers and international teams. The impact extended beyond content organization:
“With Canto, it’s not just about storage. It’s about making content easier to find, share, and use. It’s really changed the way our whole marketing team works together.”
– Dana Bellezza, Creative Director, Marini SkinSolutions
Read the full Marini SkinSolutions customer story.
The DAM platform built for how modern retail teams actually work
doTERRA cut asset retrieval from weeks to minutes. Beaphar reclaimed 1,200+ hours a year. Knog boosted productivity by more than 20%. Marini SkinSolutions connected a staggering amount of assets and product data while unifying an international e-commerce operation. These different brands came to Canto with distinct challenges, but all of them had the same underlying need: a better way to manage and distribute content at scale.
For more than 30 years, Canto has helped brands do exactly that. With AI-powered search, automated workflows, customizable Portals, and easy integrations, Canto gives retail and CPG teams a centralized foundation for managing content across global teams, partners, and channels.
Whether you’re supporting a network of independent advocates, enabling thousands of retail partners, or syncing product information across 80+ countries, Canto can help you stay organized and move faster. Whatever your consumer brand challenge, getting more value from your content is possible with Canto.
Ready to see how Canto works?