Top Tips for Scaling Digital Content Creation in 2022

There is no question that digital content production will continue to grow in 2022 and beyond. But how are companies scaling production while maintaining efficiency? In a recent study conducted by CMSwire and Canto found that unnecessary duplication and disconnected content workflows undermines productivity and job satisfaction. In addition, the survey uncovered that marketing teams are wasting weeks of time each year simply trying to find content & digital assets they need to execute their campaigns. Join this session to uncover the challenges teams are facing when scaling content production and discover top tips for overcoming these challenges.

Speakers: Erica Gunn, CMO, Canto

Duration:   30:14