Video Tagging Software – Benefits of Automated Labels

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Video tagging software is changing the way companies organize, upload and share videos. Enterprises use an increasing amount of videos in their daily operations and a video tagging system boosts the overall process. Make sure that you know all the benefits of a system before you implement it. Here’s a breakdown of what you need to know.

What Is Video Tagging?

Video tagging is a way to categorize digital videos using different tools and methods. One way users tag their videos is through filters such as date, time and size. Another way videos are tagged is through manual entry, where a user labels videos based on their opinion of the video’s content.

An example of video tagging is a video about dogs is labeled or tagged with the following keywords – dog, retriever, breed, animal, bite and pet. These tags categorize the video into a video library for easy retrieval in the future. They also help broad searches locate specific videos. For example, if someone searches for ‘animal’ and ‘pet’, a video with these tags would bring them to the dog video.

A picture of someone filming a dog.
Broad searches find specific pictures thanks to tagging.

What Are the Benefits of Video Tagging Software?

The benefits of tagging a video are to help categorize the video for storage, search and sharing. Therefore, video tagging software boosts this process by automating the tagging for increased accuracy and accelerated tagging application. As videos increase in volume and popularity, the need to tag and organize them accordingly does as well. What began as a mostly user-driven practice is becoming a software task.

Video tagging software creates accurate, extensive keywords on a large quantity of videos in a short period of time. This enables organization of uploaded videos within video cloud storage and also promotes accurate sharing.

An illustration of video sequences on a computer.
Video tagging helps companies keep video files organized.

How and Where Does Metadata Factor In?

For those who are unfamiliar, metadata is information or data that defines or describes other pieces of data or information. For example, the metadata of a video file might include the author of the video, the original uploader, the creation date or description of the movie. How then does metadata fit into this equation?

A lot of companies use comprehensive software systems to maintain metadata and make sure they use it optimally. Since video tagging is a form of creating metadata for a video, it’s important that whatever system the company uses features metadata tools and mechanisms. When you’re searching for your own video tagging software, make sure metadata is part of its functionality.

A man writing on a laptop.
Metadata should be an area of focus of your implemented video systems.

Video Tagging Software for Enterprises

Video files are changing the way businesses promote products, share information and advertise brand. They are a much more accessible media file type than in the past. This is important because enterprises have greater needs for effective video tagging. Video tagging software leads to more connected teams as videos are stored correctly in the video library. As a result, members find the exact types of videos they’re looking for during each project.

Depending on the type of enterprise, video tagging software has different purposes and functions. It can locate and identify the target audiences for advertisements by maintaining relevant tags within videos. It can also help clients locate specific videos through external portals with increased organization function.

Consider a video tagging system when the importance of organizing videos accurately and quickly is a top priority.

Casey Schmidt – Content Manager and Industry Expert | Canto

Casey Schmidt is a content manager at Canto who enjoys taking complex subjects and making them easy to understand for readers.