Digital Assets

Digital assets animated.

What Is a Digital Asset?

A digital asset is any computerized file that carries with it the right to use. There are two main qualifiers to determine if a file is considered a digital asset. First, it has to be digital. Second, it needs to have rights to use applied to it.

If a company downloads images, the files wouldn’t be considered digital assets – even though they are digital. It is only once you have the right to use a digital file that it truly becomes a digital asset.

Examples of Digital Assets

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Image files such as GIF, JPEG, PNG and JPG

AVI icon.

Video files such as MOV, MPEG and MP4

Powerpoint icon.

Presentation files, such as PPT, are digital assets

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Document files such as DOC and DOCX are digital assets

The Future of Digital Assets

Digital assets remain as such even when stored in a singular, offline location such as a hard drive, flash drive or any other technological storage/usage device. That being said, there’s potential for confusion whenever new storage systems are developed.

As technology changes, systems that allow for storage in any way, shape or form remain a valid storage type for digital assets. Looking toward the future, digital asset management (DAM) is the optimal solution to maintaining assets during these changes.

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