A digital asset is any computerized file that carries with it the right to use. There are two main qualifiers to determine if a file is considered a digital asset. First, it has to be digital. Second, it needs to have rights to use applied to it.
If a company downloads images, the files wouldn’t be considered digital assets – even though they are digital. It is only once you have the right to use a digital file that it truly becomes a digital asset.
Examples of Digital Assets
Presentation files, such as PPT, are digital assets
The Future of Digital Assets
Digital assets remain as such even when stored in a singular, offline location such as a hard drive, flash drive or any other technological storage/usage device. That being said, there’s potential for confusion whenever new storage systems are developed.
As technology changes, systems that allow for storage in any way, shape or form remain a valid storage type for digital assets. Looking toward the future, digital asset management (DAM) is the optimal solution to maintaining assets during these changes.