Digital assets
![Digital assets](/images/digital-assets/digital-assets.jpg)
What is a digital asset?
A digital asset is any computerized file that carries with it the right to use. There are two main qualifiers to determine if a file is considered a digital asset. First, it has to be digital. Second, it needs to have rights to use applied to it. If a company downloads images, the files wouldn’t be considered digital assets – even though they are digital. It is only once you have the right to use a digital file that it truly becomes a digital asset.
Examples of digital assets
![A gif icon](/images/digital-assets/file-type-img.png)
Image files such as GIF, JPEG, PNG and JPG
![AVI icon](/images/digital-assets/file-type-video.png)
Video files such as MOV, MPEG and MP4
![Powerpoint icon](/images/digital-assets/file-type-ppt.png)
Presentation files, such as PPT, are digital assets
![Document icon](/images/digital-assets/file-type-doc.png)
Document files such as DOC and DOCX are digital assets
The future of digital assets
Digital assets remain as such even when stored in a singular, offline location such as a hard drive, flash drive or any other technological storage/usage device. That being said, there’s potential for confusion whenever new storage systems are developed.
As technology changes, systems that allow for storage in any way, shape or form remain a valid storage type for digital assets. Looking toward the future, digital asset management (DAM) is the optimal solution to maintaining assets during these changes.