Latest Posts Written By

Cory Schmidt

What Are Brand Assets? 5 Examples From Brands You Know

If someone asked you to take a detailed survey of your brand assets, would you be able to? After reading...

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Adapting to Change: Secrets of Millennial Branding

Marketing to a particular demographic can be like throwing darts at a moving target. Especially as the group ages, their...

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Brand Equity vs Brand Value: What’s the Difference?

It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...

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Learning From Great Brands: The 5 Things They Do Right

Great brands become that way by doing the things that others don’t seem interested in doing or capable of accomplishing....

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7 Simple Branding Blog Strategies With Some Examples To Boot

Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...

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Secrets in Audio Form: The Best Branding Podcasts of 2020

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

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Unlocking Your Potential With Branding Websites: A Complete Guide

Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...

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New Ideas in the Branding Process: An Exciting Guide for 2020

The idea of jumping head first into a task is intriguing, but we all know that in order to get...

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The Value of Clarity: Brand Positioning Statement Examples for Your Consideration

Marketing your brand’s service is a task that requires company employees to be well aware of the brand’s foundational principles....

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5 Tips to Give Your Brand Identity Some Real Pop

Consider this: millions and millions of companies try to stand out among their competitors – very few of them actually...

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I Read 100s of Brand Consistency Articles. None Helped. So I Wrote One That Does.

“Success isn’t always about greatness. It’s about consistency.” – Dwayne Johnson Imagine for a moment that you’re attending a webinar...

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I Absolutely Couldn’t Succeed in 2020 Without These 3 Unique Brand Management Strategies

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

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1000s of Brands Fail to Engage Their Customers – See How Powerful Brand Experience Prevents This

There are a few special moments in our lives that we cherish – they stick with us forever and are...

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A Dynamic Approach to Completely Change Your Brand Positioning Outcome

When we look at popular companies, it’s impossible to ignore their brand strength. Sometimes these brands have become so powerful...

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The True Power of Influence: Crafting Your Impactful Brand Image

Do your favorite brands understand your needs? Do they have a personality that connects with you? Your feelings about them...

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