Latest Posts Written By

Cory Schmidt

Doing everything possible to succeed: A guide to branding software in 2021

Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...

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Rebranding in 2021? Don’t go it alone. Introducing the most comprehensive guide available.

Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy to...

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I absolutely couldn’t succeed in 2021 without these 3 unique brand management strategies

In 2010, Old Spice rebranded, giving their 75-year-old brand a light, quirky and funny new personality. This helped Old Spice...

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Secrets in audio form: The best branding podcasts of 2021

Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...

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Brand activation: How to light the match to ignite your brand

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

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New ideas in the branding process: An exciting guide for 2021

The idea of jumping head first into a task is intriguing, but we all know that in order to get...

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Venturing into the land of brand extensions: A comprehensive look into key examples

When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...

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Find your brand soul: 11 inspirational brand style guide examples

As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...

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A bold statement for all to see: A complete guide to build your own brand manifesto

Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...

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I feel fine: A sensory branding guide

“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...

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Transformative metrics: A guide to increase brand favorability

“Your personal brand is what people say about you when you are not in the room – remember that. And...

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An effective, creative approach to brand safety in 2021

The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...

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Brand communication: A complete customer correspondence guide

“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...

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Brand story: Telling the tale that matters

Do you always buy the cheapest available product or service, regardless of the brand behind it? Even if you are...

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Understanding the ins and outs of brand slogans and taglines

What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...

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