Canto Blog

5 Brand Manager Skills for the Modern Business Setting

Brand managers are gatekeepers for company products and services. Their efforts impact internal and external communication and are essential...

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Create Memorable Moments to Optimize Brand Experience

Brand evokes feelings, thoughts and behaviors. These powerful reactions are a result of your brand’s identity, messaging, design and...

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Methods of Branding – 3 Essential Approaches

Efficient brand management is a key success factor for organizations. But how do you build and shape a brand?...

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Five Dynamic Brand Consistency Strategies

A brand encapsulates everything about a company from its market position to culture. A solid brand is curated over...

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Content Marketing Trends 2019 – 5 Insights for Success

Content marketing is integral to the strategy of marketing departments. It’s the center of lead generation activities and informs...

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Branding Strategy – 7 Steps for Success

A brand encapsulates everything about a company from its culture to market position. So how do you implement a...

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Brand Management – 5 Simple and Effective Principles

Brands must distinguish themselves in the market to make their products viable. The top brands don’t spend tons of...

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3 Insights From EU WordCamp 2019

EU WordCamp 2019, or WCEU 2019, took place at the Estrel hotel in Berlin June 21-22. With around 2,800...

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User Generated Content Tips and Tricks

User generated content is an effective way to improve community engagement with your brand. Whether you’re looking to increase blog...

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