Latest Posts Written By

Cory Schmidt

Brand Activation: How to Light the Match to Ignite Your Brand

Imagine decorating a building with strings of electric lights. The ‘wow’ moment comes at the end, when you plug them...

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Venturing Into the Land of Brand Extensions: A Comprehensive Look Into Key Examples

When something is impossible to ignore, it either succeeds dramatically or fails miserably – there is no middle ground. That...

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Find Your Brand Soul: 11 Inspirational Brand Style Guide Examples

As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...

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A Bold Statement for All to See: A Complete Guide to Build Your Own Brand Manifesto

Throughout a brand’s ‘life’, there comes a time when its impact is too manufactured, too safe, too friendly and too...

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I Feel Fine: A Sensory Branding Guide

“Lose your mind and come to your senses.” – Fritz Perls A single smell, one that we haven’t smelled in...

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Transformative Metrics: A Guide to Increase Brand Favorability

“Your personal brand is what people say about you when you are not in the room – remember that. And...

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An Effective, Creative Approach to Brand Safety in 2021

The growth of digital advertising possibilities creates risks that devastate brands and their reputation. As brands become more vulnerable to...

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Brand Communication: A Complete Customer Correspondence Guide

“Communication works for those who work at it.” – John Powell Well-executed brand communication breeds loyalty, helps you stand out...

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Brand Story: Telling the Tale That Matters

Do you always buy the cheapest available product or service, regardless of the brand behind it? Even if you are...

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Understanding the Ins and Outs of Brand Slogans and Taglines

What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...

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11 of the Best Branding Blogs to Consider in 2021 and Beyond

One of the greatest things about the human race is we love to share our expertise with others. It feels...

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Best Brands of the World: An Examination (With Examples)

The first thing brands do when they come into creation is stack themselves up against their peers. In order to...

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Putting You Onto the Right Branding Strategy Path

When they’re just starting out, all brands are basically bare. It’s only with a strategy that they begin to arm...

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Fine-Tuning Fanaticism: A Guide to Building a Cult Brand

Cult brands benefit from an especially loyal, sometimes fanatic, customer base. There is a big difference between a cult brand...

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New Ideas in Writing Brand Positioning Statements

At its core, a brand positioning statement maps out how a brand presents itself. However, in a more abstract sense,...

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