Kate Lindemann

Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...

These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...

Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...

Last weekend, I was shopping online for a rain jacket for an upcoming hiking trip. After hours of searching and...

The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...

Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...

In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...

First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....

It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...

Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...

Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...

A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...

Email marketing and social media are two of the most important channels in a digital marketer’s tool belt. But with...