Latest Posts Written By

Kate Lindemann

Which free email marketing tool is best? Our top picks

Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...

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Win back lost subscribers: The art of the re-engagement email

It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...

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Starting from scratch: How to build an email list in 7 easy steps

Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...

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Video email marketing: A match made in heaven

These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...

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Email capturing basics: How to get email marketing leads to come to you

Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...

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The art of the abandoned cart email: How to bring customers back and save the sale

Last weekend, I was shopping online for a rain jacket for an upcoming hiking trip. After hours of searching and...

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Email marketing resource round-up: The best tools, insights and advice for 2021

The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...

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How to turn leads into customers with lead-nurturing emails

Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...

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15 email marketing tips to take your campaigns to the next level

In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...

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First impressions matter: Welcome email examples to learn from

First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....

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Email deliverability: Everything you need to know to stay out of the spam folder

It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...

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Set it and forget it: A guide to email automation

Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...

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Email marketing statistics every marketer should know

Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...

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Email list management: Cultivate a thriving mailing list

A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...

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Email marketing vs. social media: Choose the right channel for your goals

Email marketing and social media are two of the most important channels in a digital marketer’s tool belt. But with...

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