Kate Lindemann
Which free email marketing tool is best? Our top picks
Some of the world’s best email marketing platforms offer a pared down version of their tools for free. In many...
Read moreWin back lost subscribers: The art of the re-engagement email
It’s a fact of life in email marketing: Not every subscriber will open every email you send. But what about...
Read moreStarting from scratch: How to build an email list in 7 easy steps
Email marketing is a fantastic way for brands to engage with customers. But before you can start crafting fun and...
Read moreVideo email marketing: A match made in heaven
These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...
Read moreEmail capturing basics: How to get email marketing leads to come to you
Email marketing is highly effective, but before you can email potential customers, you’ll need their email addresses. Email capturing is...
Read moreThe art of the abandoned cart email: How to bring customers back and save the sale
Last weekend, I was shopping online for a rain jacket for an upcoming hiking trip. After hours of searching and...
Read moreEmail marketing resource round-up: The best tools, insights and advice for 2021
The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...
Read moreHow to turn leads into customers with lead-nurturing emails
Between discovering a brand and making a purchase, every customer goes on a journey. They shouldn’t have to travel alone,...
Read more15 email marketing tips to take your campaigns to the next level
In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...
Read moreFirst impressions matter: Welcome email examples to learn from
First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....
Read moreEmail deliverability: Everything you need to know to stay out of the spam folder
It’s every email marketer’s nightmare: You create an amazing campaign full of stunning photos and clever copy and… nobody ever...
Read moreSet it and forget it: A guide to email automation
Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...
Read moreEmail marketing statistics every marketer should know
Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...
Read moreEmail list management: Cultivate a thriving mailing list
A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...
Read moreEmail marketing vs. social media: Choose the right channel for your goals
Email marketing and social media are two of the most important channels in a digital marketer’s tool belt. But with...
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