The Canto Blog
From digital asset management best practices to the latest industry insights
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Improve workflow: Prepare your marketing team for economic uncertainty
When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient...
Read moreTop 8 ways to easily refresh your content library
What is a content refresh? A content refresh is the addition of new copy, branding, assets, or other SEO-related activities...
Read moreHow to create the perfect marketing technology stack in 2023
Wondering what a marketing technology stack, or MarTech stack, is exactly? And which tools you should be considering for your...
Read moreHow nonprofits use Canto to do more with less
Learn how successful nonprofits use Canto to maximize the impact of the content they produce and make the most of...
Read moreHow to build a business case for digital asset management
Learn how digital asset management (DAM) software creates value for businesses, so you can make a persuasive case based on...
Read moreHow DAM improves the digital customer experience
In today’s digital world, providing an exceptional customer experience is essential to the success of any business. Customers expect seamless...
Read moreStill using Google Drive? It’s time for a digital asset management platform.
How we work has changed since 2020, with many of us working in fully remote or hybrid workplaces. The only...
Read moreYour marketing team needs a content management solution. Here’s why.
You know that feeling when you can’t find your car keys and spend 20 minutes tearing apart your house, only...
Read moreHow to tell a brand story that boosts your bottom line
A brand story is a valuable marketing tool that drives sales by connecting with customers on a deeper level. Humans...
Read moreMarketing personalization: Walking the line between creepy and relevant campaigns
Where do marketers draw the line between a cute idea and just plain creepy when they’re trying to show that...
Read moreThe ultimate guide to scaling content production
Today’s marketing teams are under pressure to produce more content at a faster pace without sacrificing quality. Maybe you’re looking...
Read moreWhat makes the post-pandemic playbook for field and event marketing?
So how do we do this again? Fist bump, elbow tap, or good old handshake? The welcome return of meeting...
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