Contents
1. MailPoet
2. Newsletter
3. Mailster
4. HubSpot
5. Sendinblue
Contents

If you have a website or blog, email is an essential way to communicate with your audience. When your website and mailing list work in harmony, both channels are more effective. Great web content means more people will sign up to your mailing list, and engaging emails will keep people coming back to your website.

If you want to send emails from your WordPress website, this article is for you. We’ll highlight some of the best WordPress email plugins available today and help you choose the right one.

1. MailPoet

Screenshot of menu options in MailPost's email WordPress email plugin.

MailPoet is a popular plugin that offers newsletter sign-ups from your website and lets you build your mailing list within your WordPress admin.

They offer responsive templates, or you can build your own in WordPress. In addition to newsletters and list-management, the plugin offers audience engagement stats and basic automations (new post notifications and welcome emails).

You can also use the MailPoet to create transactional e-commerce emails in WooCommerce. A premium account unlocks more advanced features, including all WooCommerce functionality and email segmentation.

Pricing

MailPoet Premium is free up to 1,000 subscribers. Above that, prices are on a sliding scale, depending on how many subscribers you have.

Who should use it

MailPoet is a great choice for anyone who wants to send emails or manage subscribers with a familiar interface right in WordPress. It’s an especially good deal for website owners with fewer than 1,000 subscribers, since they can enjoy MailPoet’s Premium features for free.

2. Newsletter

Screenshot of Newsletter's email builder in WordPress.

The aptly named Newsletter is an email tool built for WordPress. It features an easy drag-and-drop email builder and a nice range of functionality for email newsletters. Newsletter includes all the basics you need to build an email list, send newsletters and track performance metrics.

One stand-out feature is Newsletter’s superior email segmentation options, which make it easy to split your list and send more targeted campaigns.

Pricing

The basic plugin is free. For advanced functionality, you can add premium extensions. You can either just buy the ones you need, or get all 20+ extensions with a full premium package.

Who should use it

Newsletter offers one of the best balances of performance and simplicity, making it a great choice for anyone new to email newsletters. With its superior targeting options, it’s also a great choice for people who want to split their mailing lists into multiple segments.

3. Mailster

Screenshot of Mailster's WordPress email plugin.

Mailster is essentially a more advanced version of the WordPress email plugins we’ve discussed so far. There’s no free version – only paid. But you get what you pay for, including advanced automations, a fantastic drag-and-drop editor and detailed analytics.

It offers many of the services of a full-service email platform integrated seamlessly into your WordPress interface.

Pricing

A regular license, including six months of support, costs $69.

Who should use it

Mailster is a solid choice for website owners who want a more sophisticated paid tool that’s still built natively into WordPress.

4. HubSpot

Screenshot of HubSpot's WordPress email plugin.

HubSpot’s WordPress plugin is an all-purpose marketing tool that syncs with your HubSpot CRM. It allows you to create pop-ups and other email capturing forms, design emails, manage contacts and dive into analytics.

Pricing

The HubSpot plugin is a companion to their CRM, making it a great option for businesses that already use HubSpot tools. For basic use, HubSpot offers a free CRM and free email marketing tool for up to 2,000 emails monthly. For more email volume and more advanced features, paid plans start around $50/month.

Who should use it

HubSpot’s plugin is the obvious choice for anyone already using HubSpot tools to manage their contacts.

5. Sendinblue

Screenshot of Sendinblue's WordPress email plugin.

Sendinblue is another established email provider with a WordPress plugin. Like the other options on this list, they offer all the features you need to build forms and design emails. You can also track email engagement in real-time. More advanced features, like segmentation and A/B testing, require a premium Sendinblue subscription.

Pricing

The plugin itself is free, but to use it you’ll need to be a Sendinblue subscriber. They offer a free plan with up to 300 emails/day, and a wide range of paid plans as well.

Who should use it

If you’re willing to pay for advanced email marketing features with a monthly subscription, Sendinblue is a solid option.

Final thoughts

With the right WordPress email plugin, you can easily consolidate your website management and your email list management in one convenient location.

From list segmentation to CRM integration, the options on this list offer different extras that make them a good fit for different users. Whichever tool you choose, you’ll be well equipped to grow your email list and start engaging your subscribers.

Kate Lindemann

Kate Lindemann | Canto

A marketing and digital communications specialist, Kate helps brands connect with customers – from crafting the perfect message to finding the right way to deliver it.