Breakout sessions
Explore sessions tailored to your role, your goals, and the future of content.

Learn how to scale smarter, connect deeper, and make content that actually moves people.
Build AI-powered systems and processes that let your team move faster without losing quality.
Learn how to create bold, human-centered stories that resonate and drive action.
See how AI-driven platforms, automation and integrated platforms power smarter, faster, measurable content.

Ann HandleyChief Content Officer - MarketingProfs
Ann Handley is one of marketing’s most respected voices and the world’s first Chief Content Officer. She’s a bestselling author, keynote speaker, and entrepreneur behind two multimillion-dollar companies. She is a partner at MarketingProfs, LinkedIn Influencer with over 500K followers, and recognized by IBM as one of seven people shaping the future of marketing — Ann delivers insights that inspire and drive results.




















In an era defined by speed, scale, and AI, Ann will show why empathy, clarity, and creative courage remain the true competitive advantages, and how brands can create content that truly matters while building smarter systems designed for growth.
Visibility today is no longer just a marketing metric. It is an operational capability. This session explores how SEO, AEO, and GEO are powered by structured content, governance, and AI-enabled systems working behind the scenes to drive modern search and discovery.
A look at how AI, automation, DAM, and integrated platforms are transforming content from manual workflows into intelligent systems. Panelists share real use cases where technology accelerated production, improved governance, and streamlined scaling.
Explore how leading brands are utilizing smart strategies and innovative tools to optimize content workflows, increase efficiency, and drive greater impact.
Explore sessions tailored to your role, your goals, and the future of content.
Building a content ecosystem while scaling SKUs: As product lines expand, so does complexity. More SKUs mean more images, videos, specs, compliance needs, localization, retailer requirements, and campaign variations. Content teams must move faster while managing higher volumes, more channels, and rising expectations for accuracy and consistency.
Scaling your brand without sacrificing the creative spark: Efficiency is often seen as the enemy of creativity. The right systems actually free teams to focus on what matters most. This session shows how leading brands use guardrails, reusable frameworks, and structured workflows to protect brand integrity while empowering teams to move faster and create boldly.
Engineering a content ecosystem for multichannel mastery: Discovery is fragmented, channels are multiplying, and customer expectations are rising. To keep up, content operations must drive growth, not just support it. Learn how organizations are building connected content ecosystems that power web, retail, social, marketplaces, sales enablement, and emerging AI-driven channels with speed and consistency.
