The State of Digital Content 2026
The systems, technologies, and practices defining tomorrow’s high-ROI content teams.
Canto’s groundbreaking report surveyed over 400 content and creative professionals to uncover how they are navigating rising complexity, what's slowing them down, and what top performers do differently.
The 6 digital content trends shaping 2026
Content team productivity
82% of teams report higher content output than last year
82%
Budget allocation
80% plan to increase content and creative budgets
80%
Content operations challenges
Only 43% have fully mature, efficient workflows
43%
Workflows now dictate ROI
48% of teams with advanced workflows report significant ROI gains
48%
Digital asset management adoption drives more ROI
66% of high-ROI teams use DAM software
66%
High-ROI teams connect products and content
Teams are 4x more likely to report significant ROI gains when product content and digital assets are fully connected
4x
Where are top content teams investing budget in 2026?
Content operations challenges: Workflow maturity is the new ROI divider
ROI isn’t accidental. Teams with advanced workflows are more likely to report significant ROI increases (48%), outpacing developing teams (14%) and teams with ad hoc processes (0%).
ROI is now strongly correlated to content workflow upgrade investments. Top improvement focus areas include using AI to create, tag, and organize faster; improving cross-team collaboration; and automating manual work.
Where teams are investing in AI
Content teams are seeking to remove content workflow friction with AI. Key investment areas include streamlining approvals, searchability, content reuse, and brand compliance checks.
See the dataFragmentation is quietly killing content team productivity
When content lives everywhere, it lives nowhere. Teams juggle cloud storage (62%), DAM software (47%), local servers (44%), and hard drives (41%), turning asset retrieval into a productivity drain that costs hours of wasted search time.
Fragmented asset management has real costs
Employee frustration or burnout
44%
Wasted or misused budget
39%
Duplicated or wasted work
38%
Missed revenue opportunities
35%
Product content is the hidden bottleneck
A connected stack is now key to operational accuracy and speed, but many product-driven organizations still work in silos.
Explore the research78% 2+ content solutions
54% Use CMS software
51% Rely on spreadsheets
39% Internal systems
Operational maturity is no longer optional
Operational maturity is now essential for scalable growth and improving ROI. Teams with advanced workflows are significantly more likely to use DAM (56%) vs developing teams (42%) or ad hoc teams (9%).
Unified content environments are the way forward
Organizations driving the highest ROI are unifying product content management and teams. Teams that connect digital assets and product information are 4x more likely than others to have significant improvements to content ROI (56% vs 13%).
Get the report
Don’t miss out on groundbreaking insight into the digital content trends of 2026, including content operations challenges, AI content production statistics, digital asset management adoption and ROI correlation, and content team productivity.
Download full reportAudience segments
You’ll gain understanding around user groups with advanced workflows, high-ROI, DAM, and AI tools.
ROI breakdowns
You’ll find out what metrics high-ROI teams are using, workflow/ROI correlation, and where to invest your content budget now.
Use case insights
This report is for teams seeking guidance on smarter content spending, increasing content ROI, and optimizing the content lifecycle.