Getting the fundamentals of digital asset management right from the start can save you and your team valuable time and effort. Instead of wasting energy on mundane tasks like tracking down files or organising content, focus on what really matters — being creative. For in-house teams, digital content management often gets pushed to the bottom of the priority list, allowing for unnecessary stress and confusion.
In this session, we will be joined by special guests presenting case studies from both a B2B and B2C brand perspective. Jenny Cobelli, Head of Creative at Domino’s, and Matt Baker, Creative Lead at Portakabin, will share their why’s and how’s of implementing a new digital asset management system.
They will take us through:
- The before – navigating the chaos of multiple systems to manage assets
- Making the business case
- Reality of setting up a new DAM system
- The after – ROI and work life made easier
This session will provide valuable lessons for in-house specialists, from creative leaders and studio managers to production and operations specialists. When your assets are in order, creativity thrives—discover how to set your team up for success!