Leveraging AI to Supercharge Your Digital Media Strategy

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The rise of AI technology offers a unique opportunity to maximise the value of content.

This SportsPro Insider Series explored how AI can revolutionise your organisation’s approach to fan engagement, commercial partnerships, and athlete promotion. Watch on-demand to hear from  Brighton and Hove Albion, Olympic Channel, FIBA  and more, about the untapped potential of your business’ existing content, the often-overlooked value of non-live content, and how AI is empowering organisations to create high-quality content that punches above its weight.

Key topics include:

  • How Wolfsburg and Brighton utilise Gen AI for content creation
  • How FIBA leverages AI to deliver personalised content experiences to 3×3 basketball fans
  • How AI helped the IOC punch above their weight in content creation at the Paris Olympics

This Webinar is in two parts:

Part 1 – How soccer is scoring with AI with Brighton & Hove Albion F.C. & VfL Wolfsburg

Part 2 – Harnessing AI for maximum digital media value with Olympic Channel, FIBA & Canto

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Speakers

Roxanne Lewington

Growth Marketing Manager; EMEA and APAC

Roxanne is Growth Marketing Manager for the EMEA and APAC regions at Canto. Roxanne has a breadth of experience across demand generation, digital marketing, events, content marketing, campaign strategy and implementation. She was a speaker at Marketing Week’s Festival of Marketing in 2022 and has hosted several Canto webinars.

Previously recorded webinars

Unlocking Content ROI: How to Prove the Business Value of DAM

Become a Leader in M.W.R.E: Win Back Your Afternoons with Canto (APAC)

Crafting a Marketing Strategy That Converts: Leveraging Digital Content to Drive Engagement

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